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Belgrade Casino: Sexist ad

Posted by Bert Callens - Category: Print

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This print ad from Belgrade Casino was not really appreciated by many women. On the first you see a woman showing her boobs, while the tagline ‘Double Five’ appears. Some found the second one racist because “spade” means black person in the English language. We reckon that the casino just couldn’t care and are happy with all the fuzz!




City of Belgrade: Clean after your dog

Posted by Sander Janssen - Category: Print

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Cleaning after your dog has more positive sides to it then some people might think. These images depict it from a different point of view. Besides clean sidewalks people can enjoy a view as well.



Suicide Prevention: Bridge

Posted by Bert Callens - Category: Outdoor

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In Serbia over 1500 persons take their own lives per year, with 40 people jumping of the Belgrade Bridges. To prevent these people for killing themselves, the organization Suicide Prevention Office has been set up, where unhappy people can speak to specialists.
The only thing is, not everybody calls them. that is why they put a message for these people on a rather special place.. On the bridge.
The projected message and phone number can be seen when looking down from the bridge only.


MTV: Teen Mom

Posted by Bert Callens - Category: Print

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MTV broadcasts a reality-show called ‘Teen Mom’, where girls are followed throughout their pregnancy and the education of their child. That bringing up a kid when you are still a kid is not always easy, proves this ad is some way..
Furthermore, the way the baby looks at the breast kind of makes you feel sorry for him, no?


Kontext Language School: Cinema invitation

Posted by Sander Janssen - Category: Ambient

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To promote the Kontext language courses a poster was placed in the cinema hall. On this poster was a German text saying people could get a free coffee before the movie. Those few, who understood the message, got their coffees. For the others, a short ad just before the movie was played.