Creative Criminals


Mercedes: Sex

Posted by Bert Callens - Category: Billboard

3 comments

This is a cool billboard ad from Audi, where it shows 2 rings, equals Marriage (=Ehe), en 4 rings (the logo of Audi) equals Love (=Liebe). But then Mercedes decides to go a step further, by putting its logo to the billboard next to Audi’s one, and saying “Mercedes = Sex”..



Playboy: Tweetgrid

Posted by Bert Callens - Category: Online

0 comments

Playboy, Argentina searched a way to get more Twitter followers. That’s where Maria Paz Delgado came in, former Miss Buenos Aires and now a TV show hostess in Argentina. During her shows Playboy discovered that there were a lot of tweets. Playboy then challenged fans of her to retweet one of their messages in order to see her naked. Every 15 tweets uncovered one of her pics..
Result; lots of retweets ofcourse!


Axe Lynx: Bus Chaos

Posted by Bert Callens - Category: Ambient

1 comment

Axe (Lynx) released a month ago the ‘for her’ variant. Idea behind it is that if boys and girls spray the irresistible scent of Axe, that chaos unleashes. In Leeds, United Kingdom, these couples took that very literally…


Axe Lynx: Unleash the chaos

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Axe Lynx
  • Agency: BBH, London
  • Country: United Kingdom United Kingdom

1 comment

Axe, known as Lynx in the United Kingdom released a scent for female. The famous Axe commercials always imply that whenever a man sprayed the deodorant, all women would run towards him. Now that women have their own scent, chaos will arise.


Wonderbra: Ultimate Plunge

Posted by Bert Callens - Category: Ambient, Outdoor
  • Company: Wonderbra
  • Agency: Unknown
  • Country: United Kingdom United Kingdom

0 comments

Wonderbra introduced its deepest cleavage bra ever, just in time for the Christmas and New Year parties. The face of this campaign is model Adriana Cernanova, who’s picture is projected onto London’s Battersea Power Station. Now all women are invited to bungee from a giant crane into Cernanova’s plunging cleavage.


Playboy: Hot groupie

Posted by Bert Callens - Category: Online

0 comments

For the edition of August, Playboy Argentina made an interactive online tool. By simply singing in your PC’s microphone, an image gradually appeared. On the image Mariana Diarco posed as a groupie.


JBS: Hard to improve perfect

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: JBS
  • Advertising School: Uncle Grey
  • Country: Denmark Denmark

0 comments

Sex sells, whoever doubts that should open the advertising-history book. JBS the clothing store, used the XXX-factor again in their latetst commercial. The ending with the adolescent craving to buy one of the boxershorts is hilarious.
Cheap or just smart?


Durex: Digital Love

Posted by Bert Callens - Category: Online
  • Company: Durex
  • Agency: Buzzman
  • Country: France France

0 comments

In the Middle-East, it is sometimes hard for brands such as Durex to promote their products due to strict advertising rules. Therefore they’ve recently developped Digital Love, a website offering a unique sensation with any partner you want… Not!
Still funny though, go and check it out, by clicking on the image.