Creative Criminals

iStrategy

Durex: Fortune teller

Posted by Bert Callens - Category: Ambient

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Taiwan, a developed country steeped in rich culture and tradition. However, given the cultural taboos in Taiwan, regular condom-promoters in the streets were not able to achieve the daily contact goals and to provide information about safe sex. Therefore Durex decided to handle things in a completely other way by creating Xerud, the sexy fortune teller..


Axe Lynx: World Record

Posted by Bert Callens - Category: Outdoor
  • Company: Axe Lynx
  • Agency: BBH, London
  • Country: United Kingdom United Kingdom

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Remember the sexy commercial once made for Axe (Lynx) in 2006 where thousands of women were running to get hand of a guy spraying himself with the deodorant? Well now Axe spoofed their own commercial with a world record. On the beach of Bournemouth, 152 gorgeous women ran to a giant shower where a guy was washing himself with, yes Axe, and took a joint shower.. The record will appear in The Guinness Book of world record.


XXX-Church: Porn

Posted by Bert Callens - Category: Online
  • Company: XXX Church
  • Agency: Unknown
  • Country: USA USA

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Have you ever misspelled something on google and stumbled across porn? See what happens when porn shows up at your door, not just on your screen. The extended cut of the new XXXchurch.com commercial called “Babysitter” featuring Pete the Porno Puppet, Ron Jeremy and more…


Aides: Willy the Tourist

Posted by Bert Callens - Category: Animation

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You remember Smutley? The horny sex-crazed cat couldn’t keep his willy in his pants? Well meet Willy, his partner in crime . Willy the Tourist is the latest character in Goodby, Silverstein & Partners’ Aids awareness campaign for the French non-profit organization AIDES.


Aides: Smutley the Dirty cat

Posted by Bert Callens - Category: Animation

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Meet Smutley the Cat, a sex-crazed cartoon feline that humps just about everything in sight. If an animal has a pulse, Smutley will have sex with it and totally ignore using protection..
‘Protect Yourself’


Axe Lynx: Angel Ambush

Posted by Bert Callens - Category: Outdoor
  • Company: Axe Lynx
  • Agency: BBH, London
  • Country: United Kingdom United Kingdom

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In one of the biggest stations in London (Victoria) Lynx has come up with this nice ambush campaign. In the middle of the station, a large dot was put were people had to look above. At the same time, an Angel (such as in their commercial) would fall from the sky. Not literally, but virtually.. Look at the result in the following video!


Smartwater: Jennifer Annistons’ Sextape

Posted by Bert Callens - Category: Fake or Real, Online
  • Company: Smartwater
  • Agency: Unknown
  • Country: USA USA

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Ok, how to make a video that goes virus, euh viral! Well, put a mix between cute animals, lip-syncing teenage star Keenan Cahill, dirty-dancing babies, the word ‘sextape‘ and ofcourse the always good-looking Jennifer Anniston. Oh yes, don’t forget the nerds that are drooling on Jennifer..
Update: Untill now, they only reached 385.000 viewers. Curious whether they will equal with the other viral-stars..


TMF: Push Up Posters

Posted by Bert Callens - Category: Outdoor

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TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis’ in Push-up style.


Levi’s: Ass-Camera

Posted by Bert Callens - Category: Fake or Real
  • Company: Levi’s
  • Agency: Unknown
  • Country: USA USA

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These two (gorgeous!) ladies walking the street are constantly getting stared at by the guys. They wanted to show how ‘unsubtle’ guys always look at pretty girls asses. So they decided to plant a small camera on one of the girls’ jeans.. The result is hilarious.
(This ‘fake or real’ campaign was the idea of Levi’s)