Creative Criminals

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JBS: Hard to improve perfect

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: JBS
  • Advertising School: Uncle Grey
  • Country: Denmark Denmark

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Sex sells, whoever doubts that should open the advertising-history book. JBS the clothing store, used the XXX-factor again in their latetst commercial. The ending with the adolescent craving to buy one of the boxershorts is hilarious.
Cheap or just smart?