Creative Criminals

Biothymus F is an anto hair loss scalp serum, and to promote this shampoo, three creative print advertisements were created by nudeJEH, Bangkok

Update! Apparantly this ‘New Guy’-campaign is a viral of Old Spice (click read more). Yesterday we saw Isaiah accepting the challenge of Fabio, whereafter a Youtube page was made. On the channel both Isaiah and Fabio are posting videos, and so far the ‘old’ Old Spice guy, is eating Fabio..

Isaiah Mustafa, the star of all the Old Spice commercial, looks kind of pale don’t you think? The new spot of Old Spice is rather different than its old ones , but is still pretty funny.
Goodbye Isaiah?

To promote the main features of the shampoo Biolink VCO, which are smooth and intense hydration effects, this creative ambient was made. A sticker was placed on the floor and surrounded by signs that indicated that the floor was wet.

Since a lot of you are fans of the Old Spice commercials, here’s a new one! It is not as cool or surprising as their first one, but that’s normale since their concept stays the same. Yet you have to admit, Old Spice has now their own world-famous trademark..

Here’s another Old Spice commercial. Some say they’ve should have stopped when at the top, some say these commercials can last forever. As commercial lovers, Creative Criminals decides option 2 is the best.. Enjoy!

Old Spice just can’t get enough of their succes. They’re known for their first ad was such a succes that pretty soon they made a follow-up.
Harold Lee Library, found it so amusing that they even made a spoof to promote their library.
Meanwhile, sales of the shampoo brand are skyrocketing..

The concept of combining a billboard and the sun has been done several times, remember this one? But in this case the effect created is extremely good. The model changes from having blonde hair into black in just a couple of hours.

Axe, better known as Lynx in England, made a spot featuring Jessica Jane Clement, a gorgeous English glamour model, actress, and television presenter. It showed her and her slightly-confused boyfriend..
But who wouldn’t be confused if you had such a girlfriend..
(Apparently you must be over 18 to view this..)

Remember the Old Spice commercial we posted a couple of months ago? Well Wieden + Kennedy made a new one. And believe it or not, it is at least as good as the first one..
To watch the making of, click here