Coca-Cola: Sharing is caring
Posted by Rindert Dalstra - Category: Online- Company: Coca-Cola
- Agency: Unkown
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Country:
New Zealand
Share a Coke’ saw the replacement of Coke’s traditional branding with the printing of 150 of Australia’s most popular names on millions of bottles. The names functioned as a social invitation for people to search and buy the bottles displaying the names of friends and family.