Creative Criminals

Mobilia shopping mall in Sweden was having a shortage in parking space so they’ve built a big parking complex. The problem continued because nobody was using the new parking building. That’s why they launched this crazy stunt. In the parking lot, one car was placed on top of another in order to illustrate the parking problems. The story created a big buzz and a lot of free publicity. Afterwards they made the connection with the parking problem and the new building. A good example of cheap but efficient advertising.

This isn’t the first time we see this concept (remember Oreo?), but it was still worthy enough to post. Oversized bowls of dipping sauce sit at the base of the elevator banks in one of Shanghai’s most popular shopping malls. As each elevator descends, it looked like if nuggets were lowered into the sauce.

Curitiba, a city in Brazil, made this ambient for their shopping mall. Instead if use a normal crosswalk they made it look like a barcode. The shopping mall had special authorization from the Curitiba’s City Hall to create it, even though you might think it you bring people in traffic in danger.