The Breast Cancer Foundation in Singapore used the art of body painting to remind women about the dangers of breast cancer. “Are you obsessed with the right things?” A lot of women are more obsessed with a pimple then they are concerned about breast cancer. By purchasing a Pink Ribbon you can show your support.

Company: Breast cancer foundation
Agency: DDB Worldwide, Singapore
Country: Singapore

Nikon and the Euro RSCG Singapore recently won the Cresta Awards in the category ‘Press’.
The campaign was for the Nikon Coolpix S60 Camera, with one of the bests face-recognition-technologies that quickly can be focussed up to 12 faces in a group portrait..
And that is been demonstrated in the following print ads.

Company: Nikon
Agency: Euro RSCG
Country: Singapore

Yesterday I was surfing to find some good outdoor campaigns, and this is one of the best I’ve seen. It’s an old (2007) Wonderbra campaign. I never saw it before, so I’m sure some of you didn’t either.
The Wonderbra line is implying that women wearing a push up have to back up further if a train is passing.
Before I said Guinness never lets me down with their campaigns, but I can state the same for Wonderbra. We’ve seen some great ads over here in the last few months.

Company: Wonderbra
Agency: Euro RSCG
Country: Singapore

This is a really cool print ad for ESPN. Make sure you watch the image in high res!



Company: ESPN
Agency: Saatchi & Saatchi, Singapore
Country: Singapore

The Navy from Singapore sent out direct mailer packs, which opened out to be the ultimate uniform. A crisp, white Naval Officer’s jacket, complete with medals and decorations. An awe-inspiring uniform that is revered and respected.

The life-size uniform could be held up, immediately allowing the recipients to see how he would look in it. A Business reply card was placed in the breast pocket.



Company: Republic of Singapore Navy
Agency: Saatchi & Saatchi, Singapore
Country: Singapore

The first time I saw these print ads I didn’t really like them. But after seeing them popping up over and over I started to appreciate the idea. And actually it’s a really cool concept!

I found this ad some days ago, now we can ask ourselves the question who was first with this idea?

Company: Bose
Agency: Euro RSCG, Singapore
Country: Singapore

I kinda like this ad, simple but funny. And hopefully effective…

Company: WWF
Agency: JWT Singapore
Country: Singapore