Nikon and the Euro RSCG Singapore recently won the Cresta Awards in the category ‘Press’.
The campaign was for the Nikon Coolpix S60 Camera, with one of the bests face-recognition-technologies that quickly can be focussed up to 12 faces in a group portrait..
And that is been demonstrated in the following print ads.

Company: Nikon
Agency: Euro RSCG
Country: Singapore

Yesterday I was surfing to find some good outdoor campaigns, and this is one of the best I’ve seen. It’s an old (2007) Wonderbra campaign. I never saw it before, so I’m sure some of you didn’t either.
The Wonderbra line is implying that women wearing a push up have to back up further if a train is passing.
Before I said Guinness never lets me down with their campaigns, but I can state the same for Wonderbra. We’ve seen some great ads over here in the last few months.

Company: Wonderbra
Agency: Euro RSCG
Country: Singapore

This is a really cool print ad for ESPN. Make sure you watch the image in high res!



Company: ESPN
Agency: Saatchi & Saatchi, Singapore
Country: Singapore

The Navy from Singapore sent out direct mailer packs, which opened out to be the ultimate uniform. A crisp, white Naval Officer’s jacket, complete with medals and decorations. An awe-inspiring uniform that is revered and respected.

The life-size uniform could be held up, immediately allowing the recipients to see how he would look in it. A Business reply card was placed in the breast pocket.



Company: Republic of Singapore Navy
Agency: Saatchi & Saatchi, Singapore
Country: Singapore

The first time I saw these print ads I didn’t really like them. But after seeing them popping up over and over I started to appreciate the idea. And actually it’s a really cool concept!

I found this ad some days ago, now we can ask ourselves the question who was first with this idea?

Company: Bose
Agency: Euro RSCG, Singapore
Country: Singapore

I kinda like this ad, simple but funny. And hopefully effective…

Company: WWF
Agency: JWT Singapore
Country: Singapore