Tag Archive | "Singapore"

Nikon: Face Recognition

Posted by Bert Callens on January 26, 2010 No comments yet

Nikon and the Euro RSCG Singapore recently won the Cresta Awards in the category ‘Press’.
The campaign was for the Nikon Coolpix S60 Camera, with one of the bests face-recognition-technologies that quickly can be focussed up to 12 faces in a group portrait..
And that is been demonstrated in the following print ads.


Company: Nikon
Agency: Euro RSCG
Country: Singapore Singapore

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Rating: 4.6/5 (11 votes cast)
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Wonderbra: safety line

Posted by Sander Janssen on November 25, 2009 No comments yet

Yesterday I was surfing to find some good outdoor campaigns, and this is one of the best I’ve seen. It’s an old (2007) Wonderbra campaign. I never saw it before, so I’m sure some of you didn’t either.
The Wonderbra line is implying that women wearing a push up have to back up further if a train is passing.
Before I said Guinness never lets me down with their campaigns, but I can state the same for Wonderbra. We’ve seen some great ads over here in the last few months.

Company: Wonderbra
Agency: Euro RSCG
Country: Singapore Singapore

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Rating: 4.5/5 (11 votes cast)
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ESPN: mexican wave

Posted by Sander Janssen on August 30, 2009 No comments yet

This is a really cool print ad for ESPN. Make sure you watch the image in high res!



Company: ESPN
Agency: Saatchi & Saatchi, Singapore
Country: Singapore Singapore

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Rating: 3.0/5 (5 votes cast)
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Navy: Do you fit the role?

Posted by Rindert Dalstra on August 13, 2009 No comments yet

The Navy from Singapore sent out direct mailer packs, which opened out to be the ultimate uniform. A crisp, white Naval Officer’s jacket, complete with medals and decorations. An awe-inspiring uniform that is revered and respected.

The life-size uniform could be held up, immediately allowing the recipients to see how he would look in it. A Business reply card was placed in the breast pocket.



Company: Republic of Singapore Navy
Agency: Saatchi & Saatchi, Singapore
Country: Singapore Singapore

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Rating: 4.7/5 (3 votes cast)
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Bose: quiet comfort

Posted by Sander Janssen on July 31, 2009 No comments yet

The first time I saw these print ads I didn’t really like them. But after seeing them popping up over and over I started to appreciate the idea. And actually it’s a really cool concept!

I found this ad some days ago, now we can ask ourselves the question who was first with this idea?


Company: Bose
Agency: Euro RSCG, Singapore
Country: Singapore Singapore

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Rating: 4.3/5 (4 votes cast)
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WWF: It’s your turn

Posted by Sander Janssen on July 12, 2009 No comments yet

I kinda like this ad, simple but funny. And hopefully effective…


Company: WWF
Agency: JWT Singapore
Country: Singapore Singapore

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Rating: 5.0/5 (2 votes cast)
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