At the Miami fashion week, skin and beauty care company, Nivea promoted their skin care product called ‘good-bye cellulite’. They placed sofas which were half tufted, meant to illustrate the “cellulite”, while the other half was really smooth. Of course this was done to show what happens when you use Nivea’s “goodbye cellulite” lotion.



Company: Nivea
Agency: TBWA/Chiat/Day, New York
Country: USA

Burt’s Bees Canada, creator of distinctive natural personal care products, unveiled a series of provocative installations that demonstrate how products that are put on the body are absorbed into the body. The installations are being showcased in malls and high-traffic areas in Toronto and Vancouver.

The following slogans accompanied the installations:

- “Are you hungry? How much lipstick will you eat in your lifetime?”
- “How much of what you put on your baby will ends up in your baby?”
- “How many liters of body lotion will be absorbed into your system in a lifetime?”

Company: Burt’s Bees
Agency: zig
Country: Canada

I can imagine some people don’t like this post that much, but I think it’s genious! This concept is so simple but it gives such a cool result. Even in the shadow of womens daily activities they can get a nice tan…

Company: Sundown Sunless Tanning Lotion
Agency: DDB
Country: Brazil

To expose the target audience, teenagers during their summer break, to Clearex acne treatment gel in a surprising and unexpexted way.

A poster 5 meter tall, featuring a teenage boy, placed on a climbing wall located in the largest and most active climbing center in Israel (1,100 square meters). In order to create the acne illusion they rearranged the climbing grips, placing them where pimples usually appear on the face.

Thousands of teenagers were exposed to the climbing wall (8,000 per month) during their summer vacation and met every pimple “up-close and personal”



Company: Clearex
Agency: Young & Rubicam
Country: Israel

The award winning movie tells the story of Benjamin Button, a man who starts aging backwards with bizarre consequences. Olay known for its anti-ageing cream did a great ad placement on the same page of the magazine that displayed a picture of Benjamin Button. “A Curious Case no more”


Company: Olay
Agency: Saatchi & Saatchi Sydney
Country: Australia