Creative Criminals

Cool commercial by Smart. For their new model Fun Fortwo, they asked world class skaters Kilian Martin and Alfredo Urbon if it was possible for two people to perform tricks on the same board simultaneously. And captured the astonishing result..

This commercial features 6 people that together underwent over hundreds of facelifts. In the end the tagline “There is an exciting new facelift in town”, showing the new model from Smart, the ForTwo. And yes, the car looks better than those people..

This campaign made by BBDO, is a Smart Car controlled “pong” gaming installation, created to showcase the responsiveness of the new, third generation, electric Smart Car.

The latest campaign of Smart, Argentina is this creative use of their Twitter account. Go to twitter.com/smartArg hold down the ‘J’ key en watch the story unfold.

Another great advertisement was yet made for LG, this time it involves several security cameras.

This week we post a creative ambient ad made for Specsavers in New Zealand. It ran an advertising campaign promoting Specsavers Frankton, Remarkables Centre, Frankton, on the back of what appears to be an Intercity bus. Parked at Frankton Airport, near Queenstown, the bus appears to have backed into a bus stop sign. “Should have gone to Specsavers Frankton”.

Specsavers is a big optical retailer. To promote the retailer they made it look like a scooter drove through this busstop shelter. It this ever happens for real we think he should first go to the hospital.

In keeping with smart car’s low impact on the environment, BBDO created low impact billboards. Miniture sized street advertising that celebrates the beauty of being small.

To visually demonstrate the smart’s smallest turning radius, city cement trucks have been transformed into naturally rotating mobile billboards with a smart fortwo coupe on their spinning cement drums. On Facebook, the first five people to take a photo of the cement truck and post it to Smart Canada’s Facebook page will win 2 tickets to the Canadian International AutoShow in Toronto.

“Dont be scared of running costs”. Together with this tagline, Smart outtopped itself. By transforming a dollar and euro-bill into two monsters, they communicate the message of cheap and economical car very well!