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Ford: Smell

Posted by Bert Callens - Category: Ambient

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Ford Selección the brand of used car of Ford wanted to bring back the same excitement to their used that the new one have. The idea was easy, add them Smell New, not just an advert but the full sensation of be the first one that uses that car.


Old Spice: Believe in your smellf

Posted by Sander Janssen - Category: TV & Cinema Film

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Today we can add a couple more commercials to the series of Old Spice ads. They keep on using the absurd theme and the first one even has a cameo of Heather Graham. Hit read more to see the other two brand new television spots.


Axe Lynx: Beach

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Axe Lynx
  • Agency: BBH, London
  • Country: United Kingdom United Kingdom

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Here’s a new spot for Axe its improved shower gel fragrances. “The cleaner you are, the dirtier you get.”. A typical Axe commercial (read: sexist) but pretty funny!