Creative Criminals

Cool slow-motion commercial for the newest Mercurial shoes featuring Cristiano Ronaldo, the portugese superstar from Real Madrid. In the beginning you see all kind of people getting blown away until the camera catches up to Cristiano Ronaldo, and the whole thing reaches ‘normal’ pace again as the Portuguese captain rips through the defence to slam the ball home off the laces..

Ajax is the Dutch champion in their soccer league. When presenting the new jersey to their supporters, something special happened. When the fans were fitting the new jersey, a door opened where all the Ajax-players were standing behind to build a party with the fan.

Every year in Germany, more than 100,000 children and young people are reported missing. In the search for missing children, one factor that is crucial in finding a child is information from the general public. Kempertrautmann used the help of the internet, to assemble the biggest search party of all time and get the whole of Germany searching for missing children.

How could we miss this one? Coca-Cola developed a ‘cheering truck’ capable of bringing the cheers of all Argentinean fans to their national football team. After traveling more than 10200 kilometers through Argentina they were able to bring the voice of over 1.000.000 football fans into one single stadium.

The Nike football videos are conquering the harts of soccer fans in the lead up for Euro 2012, the European soccer championship. In this video, Manchester City’s striker Mario Balotelli walks into a barbershop and asks the barber to cut his hair in order ‘to be remembered’. He is shown with the iconic styles of Brazilians Ronaldinho and Ronaldo, Colombian Carlos Valderrama and even Chris Waddle. The City striker eventually settled for his own trademark mohican, before bumping into France’s Mamadou Sakho on his way out.

Nike adds another stunt to their better world project. Introducing their most environmentally friendly kits ever. Made by using an average of 13 recycled plastic bottles per shirt and short. Since 2010, Nike Football has used an estimated 115 million recycled plastic bottles to create its high performance kits. Check out the video below to see how these shirts are made.

F.C. København is a danish soccer club based in Kopenhagen. Like many soccer teams, one of the main sponsors is a beer brand. To open a new stand in their stadion, Carlsberg decided to baptize it, with the biggest beer bottle ever made.
Fake or Real?

Nike is introducing the Fuelband. A device which you put around your wrist that measures your movements throughout the day. Via a smartphone-application the user can set up a goal they want to reach per day, and then try to beat it.
Because life is a sport.

Pepsi created a system which made it possible for people who where blind to play a match of football. By placing a head- and smartphone on their heads, combined with 16 cameras giving the position of the other players and the ball, they could play football by hearing, not seeing..

With the slogan ‘love football, play football’ EA sports is launching their new video-game FIFA 12. A brilliant copy is carried by an even better casted narrator. All this is supported by images that appeal to football lovers all over the world.