Creative Criminals

A social interactive live stream on Facebook connects the online and offline world in the newest social media campaign of Renault. Online likes measured the passion for the new Renault Clio. Offline, a heaver construction with the car on one side and a Facebook box on the other, showed the weight of this passion. Will there be enough passion to carry the car?

Every year in Germany, more than 100,000 children and young people are reported missing. In the search for missing children, one factor that is crucial in finding a child is information from the general public. Kempertrautmann used the help of the internet, to assemble the biggest search party of all time and get the whole of Germany searching for missing children.

Nice campaign from Toyota in South Africa. When people passed by a store that was normally empty, a whole installation was set up where the passerby’s could tweet, for a sweet. A whole chain reaction starts and in the end, they got a little present.

Last year, Red Peak Branding conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 they chained a fully loaded bike – bells, basket, lights and more – to a post along a busy Soho street. They took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes.

“Fbooks” is a new project for Leya, a Portuguese book publisher. With it, people are able to read books at their Facebook walls. “Fbooks” is innovative and interactive. According to the agency, it’s a solution for a world that loses interest in reading.

Brilliant facebook-campaign by Axe in Tunesia. They created a Facebook app that let guys change their Facebook relationship status to the one they’re all dreaming of…

Media Contacts, Sao Paulo created a claustrophobic surprise for some unsuspecting elevator riders to help promote the cause of wildlife organization SOS Fauna. By locking up people in a stuck elevator and heating up the temperature, people could feel for a second how it was like to be captivated..