Posted by Bert Callens on August 23, 2010 2 comments
Black Milk Media, transformed a geyser in Portugal into a giant bottle of Schweppes. The illusion of Schweppes is the beginning of a series of initiatives from Schweppes to promote its refreshing soft drink. The bottle wheighs over 500 ponds and is built out of iron, fiberglass and vinyl. It took 10 hours before the bottle was placed.
In Belgium the idea unfortunately has done before..
On July 20th Argentina celebrated the day of friendship. Coca designed a huge vending machine for this occasion. This way you needed your friend’s help to select and pay for the beverage. Luckily you would get two bottles for the price of one.
Company: Coca Cola Agency: Ogilvy Country: Argentina
This is a remarkable promo-film for Coca-Cola’s Burn energy drink. We know not everybody loves skateboarders, and sometimes you want to get rid off them, forever, but Coca-Cola exagerates a bit in this one by setting some skateboarders on fire..
Nice movie though!
Company: Coca-Cola Agency: Publicis Mojo Country: Australia
Probably everyone knows Paul the octopus, the German octopus that has predicted all the matches of Germany correct during the world championship of soccer. Sadly for Holland Paul predicted that Spain is going to win on Sunday (I’m sorry Rindert). Pepsi has used this short time famous mascot in a cool way in this print campaign.
This is a commercial for Coca Cola that aired in Australia and once in the UK (2006). The song playing is ‘Love Is The Truth’ written by Jack White (The White Stripes).
The concept is genial and rarely seen before in the advertising business!
Company: Coca Cola Agency: Mother, London Country: United kingdom
This impressive statue was made out of 2500 standard Coke bottle crates. Located in Newtown Johannesburg, South Africa to support for the FIFA World Cup that starts tomorrow. The Coca Cola man weighs 25 tonnes and is 16,5 meter (55 feet) tall.
Company: Coca Cola Agency: Animal Farm Country: South Africa
A giant billboard was made for Chang Soda in downtown Bangkok. This creative ambient advertisement released thousands of balloons just when people were getting ready to go out to restaurants, bars and clubs on Friday and Saturday nights.
This commercial made for Coca Cola features the animated adventure of an African boy, it is part of the launch for the World Cup 2010 ad campaign in South Africa. The song is produced by Somalian-born singer, K’naan and it’s called Wavin’ Flag featuring Akon & David Guetta.
Schweppes used park water fountains and its bottles to promote the product’s sparkling effect. Although you hate it when the liquid bursts out of a bottle this is a clever advertisement.
Coca-Cola and Pepsi are each others biggest competitors, trying to dominate the carbonated soft drink market. Both brands don’t mind subtle advertisements stating that their product is better than its rival’s one.
The following TV ad got banned but it’s definitely worth watching.
Portugal
Argentina
Australia
Lebanon
United kingdom
South Africa
Thailand
Belgium
USA
