In the beginning you think this is just another ad with a ‘Goldberg machine’. The concept already has been done thousands of times. But this commercial provides a cool twist in the plot in the end.

Company: Cadbury’s
Agency: Promise
Country: South Africa

Cadbury isn’t a traditional candy advertiser; no boring buy-me! messages or exaggerated TV-commercials, Cadbury is an advertisers that likes to be striking and original. Remembered their gorilla-commercial that won several awards?
Well now, they used an ostrich to make another feel-good commercial..



Company: Cadbury
Agency: Saatchi & Saatchi, Cape Town
Country: South Africa

POWA -People Opposing Women Abuse- is an organization fighting against the abuse of women. They set up this experiment in the middle of a townhouse complex in Johannesburg.
The results is a bit alarming..



Company: POWA
Agency: Ogilvy, Cape Town
Country: South Africa

Father’s Day is celebrated on the third Sunday of June in 52 of the world’s countries. Today is that day. This advertisement made for Durex is marvelous. It simply says: ‘To all those who use our competitors’ products: Happy Father’s Day’.



Company: Durex
Agency: Lowe Bull, Cape Town
Country: South Africa

Hyundai has constructed a 35m (114 feet) long Vuvuzela on one of the unfinished flyover roads above Cape Town. Several air horns were attached to the mouth piece of Vuvuzela. When blown it makes a deafening noise.

Watch the video after the break. Thanks to Cedric Sayous.

Company: Hyundai
Agency: Unkown
Country: South Africa

This impressive statue was made out of 2500 standard Coke bottle crates. Located in Newtown Johannesburg, South Africa to support for the FIFA World Cup that starts tomorrow. The Coca Cola man weighs 25 tonnes and is 16,5 meter (55 feet) tall.

Company: Coca Cola
Agency: Animal Farm
Country: South Africa

At the occasion of a Whisky Live Festival, Drive Dry, an organization striving for safe driving, created an ambient campaign. They collected the personal belongings of Heather Cosser, a woman killed by a drunk driver. Those belongings were crushed in a heavy-duty compressor into a square, which was put at the festival.



Company: Drive Dry
Agency: FoxP2, Cape Town
Country: South Africa

On Creative Criminals there have been many bloody commercials posted so far. Remember the german ad for Jungstil where two women start to fight? Or the Japanese one for Suntory’s Goma-Mugicha, tea for people who suffer from a high blood pressure? Well we found another one from the International Anti-Fur Coalition.
Do these bloody commercials work? No idea, but they do provoke and attract attention. And in a sort of way, they’re pretty funny..



Company: International Anti-Fur Coalition
Agency: Lowe Bull, Cape Town
Country: South Africa

Frito-Lay is a company that produces potato chips, but it’s extremely concerned about the environment as well. They dream of a world with less waste. That’s why they’ve introduced a bag made from plants so it’s fully compostable. A chips package is designed to fully break down in just 14 weeks.
After the jump you can see a movie that shows the composting process of one bag of chips.

Company: SunChips
Agency: Grey G2/Juniper Park
Country: South Africa

Public transport in Cape Town, South Africa is unreliable and unsafe at the best times, and so people who go out for a night on the town often take chances by driving under the influence of alcohol. It was these individuals that Rikkis, the city’s iconic door-to-door taxi company, wanted to focus on. Being a young and dynamic brand, they wanted to promote their service in an unusual way.

Posters were displayed in restrooms of popular restaurants, bars and clubs where the company’s direct-line phones are installed. The posters specific positioning brought the concept to life because when viewed in the reflection of the mirrors above the washbasins, they gave the consumer the impression that they were posing for a police mug shot. This turned out to be an engaging way of offering a simple alternative to breaking the law.



Company: Rikkis
Agency: DraftFCB
Country: South Africa