Posted by Sander Janssen on March 7, 2010 1 comment
Frito-Lay is a company that produces potato chips, but it’s extremely concerned about the environment as well. They dream of a world with less waste. That’s why they’ve introduced a bag made from plants so it’s fully compostable. A chips package is designed to fully break down in just 14 weeks.
After the jump you can see a movie that shows the composting process of one bag of chips.
Public transport in Cape Town, South Africa is unreliable and unsafe at the best times, and so people who go out for a night on the town often take chances by driving under the influence of alcohol. It was these individuals that Rikkis, the city’s iconic door-to-door taxi company, wanted to focus on. Being a young and dynamic brand, they wanted to promote their service in an unusual way.
Posters were displayed in restrooms of popular restaurants, bars and clubs where the company’s direct-line phones are installed. The posters specific positioning brought the concept to life because when viewed in the reflection of the mirrors above the washbasins, they gave the consumer the impression that they were posing for a police mug shot. This turned out to be an engaging way of offering a simple alternative to breaking the law.
Company: Rikkis Agency: DraftFCB Country: South Africa
Posted by Sander Janssen on February 15, 2010 1 comment
Everybody knows when kids get bored they do the craziest things, and these aren’t always the safest. Bored kids can be very dangerous, as illustrated in following print ads. Solution? According to Energizer you just have to make sure their toys are always powered.
Company: Energizer Agency: DDB Country: South Africa
Posted by Sander Janssen on February 6, 2010 No comments yet
This print ad for Lego won the grand prix at the 2006 Cannes Lions International Advertising Festival. At first it’s not really clear what the point of this ad is, but in fact it speaks to everyone’s imagination. With just a couple of Lego blocks a whole story can be created. The huge space also suggests the possibilities are endless when you work with Lego.
Posted by Sander Janssen on February 5, 2010 No comments yet
The Cape Times is a South African newspaper, with these prints they want to illustrate how close they always are to the news. 3 historic events are used to make this point clear, first of all the studentprotests at Tianmen square in China (1989), secondly the ’shoe-attack’ on George Bush Jr (2008) and lastly the landing on the moon (1969).
Posted by Sander Janssen on December 19, 2009 No comments yet
A lot of people don’t realise there is a lot of violence in Africa caused by diamonds. So called ‘conflict diamonds’ or ‘blood diamonds’ are used to fund militairy operations in conflict zones. These diamonds are illegal, yet still a lot of Western companies buy them. A lot of Africans die because of these diamonds. The african Diamond Council wants to inform people about these problems with this shocking television ad.
Posted by Rindert Dalstra on December 18, 2009 No comments yet
A nice billboard ad by a South African electric company created to get business and individuals to turn off unnecessary power usage. Eskom also asked municipalities voluntarily switch off Christmas lights. This was not taken very well by the local citizens.
It is brilliant by night but confusing during the day I must say.
Company: Eskom Agency: Unkown Country: South Africa
Everybody knows them, you probably had them when you were a child: Toy Soldiers. Building armies and let them fight each other while making funny ‘beatbox’ noises.
Well, UNICEF does it again…
They thought of a clever direct mailing action. a typical packet of toy soldiers that once opened reveals that figurines are in fact children doing their the stuff that kids should be doing, and not being turned into child soldiers.
Posted by Sander Janssen on November 4, 2009 1 comment
Wonderful idea for Isca Taps, it’s not really innovative. But it proves again simplicity is all you need. The tap is so beautiful it needs the check itself in the mirror.
Update: I said it’s not really innovative, but this is just a shameless copy, it was already done by Publicis Casadevall Barcelona in 2003.
Posted by Rindert Dalstra on October 25, 2009 1 comment
People dream of having the perfect car but now even the cars want to look perfect. Ogilvy Cape Town in South Africa used hanging mobiles in a shopping mall’s parking lot. It gave drivers insight into their car’s mind with the following slogan: I wish I was a new GTI VW.
This reminds me of a campaign that was made for Mini Cooper. While people were test driving a mini cooper a sticker with the slogan “I wish I was a Mini” was placed on their old car.
South Africa
