Creative Criminals

This commercial for the South African National Sea Rescue Institute, combines a brilliant copy with some stunning shots. Because you love being out there, we’re always out there.

Funny TV-campaign from Uniball, a pen manufacturer. The videos contain a story where people get a letter, that written in the fonts “Edwardian Script“, “Comic Sans MS” and “Broadway“. The tone of voice immedeately changes and does not corresponds anymore whit what is written in the letter. At the end, the following slogan appears: “Write it in your own voice“.
Click read more to see the two other videos.

Funny and cunning print ad by Playboy South Africa. They placed a print ad in magazines with almost fully naked women, only their breasts were invisible because the page was split in two. The tagline “This wouldn’t happen online” was placed beneath the ad.

To promote the unexpected side of Cape Town, all the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor or Lonely Planet, this great online campaign was launched. People could send their Facebook profile on a trip to Cape Town. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.

How to make a great 12 second commercial? Just follow this example and you are settled. The only thing that happens in this commercial is a kid walking into the kitchen to get a glass of orange juice. The rest you have to figure out yourself.

Remember this campaign from about two years ago?Well The Cape Times is back again. This time with a pretty similar concept, but we beleive this one is even better executed then the previous one.

As a first for South Africa and the world, iLogic Agency conceptualised a virtual test drive experience to launch the new generation Hyundai i30. By playing the game, people got to learn about the vehicle and share the experience with their friends.

This commercial will probably not do the trick as a television spot but will definitely be appreciated by all you advertising lovers. If it’s not its message that gets you the beautiful shots will definitely do so.

Some of you might think this is idea is lame. But imagine yourself as a blogger invited to try this new product. The experience you get is definitely something different then traditional boring product launches.

To launch (and demonstrate) the new 11kg washing machine, Young & Rubicam Johannesburg came up with this great idea and placed board that seemed like it was one of their washing machine. At half time, player would run in the tunnels and came out clean. This simple idea got a lot of free PR.