Creative Criminals

This print campaign was created by 4D Euro RSCG in South Africa to promote Mortein, a brand of household insecticide. The tagline that goest along is “nowhere left to hide”.

This new Volkswagen commercial is a tad strange for a car brand. But the philosophy behind it is pretty good: “Some technology connects us, but the best technology brings us together”. They could have finished with a more powerful ending though.

Nice campaign from Toyota in South Africa. When people passed by a store that was normally empty, a whole installation was set up where the passerby’s could tweet, for a sweet. A whole chain reaction starts and in the end, they got a little present.

Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it’s readers by delivering more that just a centerfold.

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. They created a 6×8m canvas out of small white stones. Onto this they spray painted the giant mugshot of a criminal. As people walked over the installation the criminal’s identity became more and more unrecognisable.

Carling empowered people to become the coach for the two main South African football teams; The Kaiser Chiefs, and The Orlando Pirates. All people needed to do is vote for their players / relevant positions via their phone, using unique codes found on bottles of Carling Black Label.

Great no-nonsense advertising campaign for Stimorol. On several locations they installed mini wedding-chapels where people could first taste the new Stimirol taste and then kiss eachother.

Colgate Plax is a mouthwash and that explains why the woman in the following print advertisement is wearing her eye mask over her mouth.

Forever wild, a rhino protection initiative created a campaign called “YouTube Interventions. The insight was that people say they have no time for serious stuff, yet they spend hours on silly online distractions. So over 60 trending YouTube clips were downloaded and uploaded again with an additional message.

The Organ Donor Foundation of South Africa needs people to register. One person can save as many as seven lives.
This TV ad illustrates the harsh reality that by not becoming an organ donor, you’re potentially taking another life with you when you die.