Creative Criminals


Alia2: Superheroes

Posted by Sander Janssen - Category: TV & Cinema Film

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The Alia2 Foundation is a Spanish nonprofit organization whose goal is to stop internet child grooming to prevent child abduction and rape. Together with TBWA Barcelona they made this very powerful commercial. Kids are trying to be super heroes to escape real life super vilains.


Ibizious: The nineties

Posted by Bert Callens - Category: TV & Cinema Film, Vintage

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Cool commercial by Ibizious, the energy drink of the party island Ibiza. They made this cool commercial with a touch of the nineties. Disco, flashy colours, an electronic beat.. The result; fun to watch!
Thanks Quinten for the tip!


Nike: Football anytime, anywhere

Posted by Sander Janssen - Category: Outdoor

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What a great concept for Nike football. Imagine not having a soccer field available and this truck shows up and projects you a field anywhere you want. Let’s just hope brands keep pulling off relevant stunts like this in the future.


Heineken: Indie coaching

Posted by Sander Janssen - Category: TV & Cinema Film

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People who are sick of all these so called hipsters on music festivals, should definitely check out this commercial. Primavera Sound Foundation in colaboration wit Heineken is coaching hipsters to be as ‘genuine’ as possible.


Fundación Anar: Only for Children

Posted by Bert Callens - Category: Outdoor

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ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number.


Volkswagen: The shoulder poke

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Volkswagen
  • Agency: DDB
  • Country: Spain Spain

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The shoulder poke is used to communicate Volkswagen’s Side Assist in the most simple way. To explain the technology that warns drivers of the presence of a vehicle in their car’s blind spot, they tapped pedestrians on the shoulder. By doing this they were warned that someone was about to pass them. Finally, they handed out the flyer with the message “A signal when you don’t see anything”.


Gol Televisión: FC Barcelona Pillow

Posted by Bert Callens - Category: Ambient
  • Company: Gol Televisión
  • Agency: Unknown
  • Country: Spain Spain

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What’s the worst news you can give a dad? And by worst, we mean the worst. Well, that his son is supporting another football team. Gol Televisión made a pillow for ‘meant-to-be- FC Barcelona’- babies that played their stadium songs.


Corona: Drink responsibly

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Corona
  • Agency: JWT
  • Country: Spain Spain

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It’s no surprise that blurry vision is a side effect of alcohol. By editing the first minute and a half of a film, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”.


13th Street: Kings’ cake

Posted by Sander Janssen - Category: Direct Marketing

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We know 13th Street for a while know, and they are always pretty bold in their campaigns. And for this one they took it one step further again. They’ve sent the head of a decapitated wise-man to several media agancies for Christmas. Or at least it’s a cake, in the shape of a head.


Primavera sound festival: 2013 Line-up

Posted by Sander Janssen - Category: Online, TV & Cinema Film

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This commercial presents the line up for a music festival in a very cool way. It’s an entertaining idea to present just a boring list of names. So please, event organizers around the world, follow this example and bring your line up to life.