Only mentioning what the product really is about, that’s an art. In these images they only show the clothing and with these clothes they are illustrating people. Very simple with a touch of genius to it. Mixed colours can tell great stories.

Company: Tide
Agency: Vitruvio Leo Burnett, Madrid
Country: Spain

These business cards were created for Sandra Boïls, a jazz vocalist. The idea is simple and elegant. When you place the cards side by side it creates a piano key pattern.



Company: Sandra Boïls
Agency: Estudio Menta, Valencia
Country: Spain

This is the second ad for Pilot pens we are posting in a couple of days, and again it’s simply genius. Because the pen is water resistant the mother could write this message on the plate before pouring the soup.



Company: Pilot
Agency: Grey, Barcelona
Country: Spain

This is a great campaign that proves advertisers can keep on being original. Just when you think there are no more possibilities for advertisers to promote a simple pen Grey Barcelona came up with this idea. The pen can write so small you can draw detailed tattoos on little Lego figures.

Company: Pilot
Agency: Grey, Barcelona
Country: Spain

This creative street advertisement reminds us of the very large fridge of Sharp. Anyway this giant fridge was placed at San Miguel in Madrid, Spain to show of LG’s new Combi fridge/freezer.

Company: LG
Agency: Unkown
Country: Spain

Is there a more old school way of delivering a message then in a bottle? This is what Leo Burnett understood with this campaign. They wanted to deliver a message for the non-profit organisation ‘Fundación Altius’. They did this by selling refillable bottles, and on each bottle they attached a personally written message by a child from Latin America. On this message they wrote what they want to become when they grow up. This is probably one of the most personal ways of fundraising. Nice work!

Company: Fundación Altius
Agency: Leo Burnett Iberia
Country: Spain

In this print campaign Amnesty International is proving the power of a signature can be enormous. In the upper part there is an analysis of the signature of Barack Obama, the president of the USA. On the bottom of the print you can read the powerful text: “Your signature says a lot about you. What describes you even more is what you sign.”
The execution though is not perfect, they could have played this out in a more illustrative way. The campaign only becomes clear after looking at the big size image (click on it to see this). We’ve even found a big mistake in the campaign: 2 should be capitals and 3 horizontals, not the other way around!



Company: Amnesty International
Agency: JWT Barcelona
Country: Spain

Spontex is an absorbent cloth that is mostly used in kitchens. To promote this product the company replaced the kitchens sinks with two of the absorbent clothes making it look like it can take all the water that comes out of the tap. The strapline that goes along in: maximum absorption.



Company: Spontex
Agency: TBWA, Barcalona
Country: Spain

Glassex Window Cleaner did launch an appealing advertising campaign laying importance on the efficiency of the product. The campaign showing how the cleaning capacity of Glassex giving a hard time to pets depicting it cleans that efficiently that could cause accidents.

The copy of the print advertisement reads, ‘Cristales Invisibles (invisible glasses)

Company: Glassex
Agency: JWT
Country: Spain

Terra TV is an Internet subsidiary of Telefónica de España (Spanish telecommunication company). On their site they have millions of videos regarding humor, music, animals, cars, sports, lifestyle, etc.. But they also have an adult compartment.
And because some youngsters under 18 tend to ‘accidentally’ click on the adult part, Terra TV made this sexy yet annoying interactive video to warn them..

Click on the image to see the video



Company: Terra TV
Agency: DM9 DDB, Bazil
Country: Brazil