Creative Criminals

When you go on a vacation to relax you sure don’t want to be aware of the time. And how is this possible in Switzerland? The land of clocks? This commercial beautifully illustrates Switzerland’s efforts to make their tourists feel as relaxed as possible.

This campaign made for Swiss Life, an insurance company makes great use of copy. These are saying that can change life in seconds, so better be flexible. Tagline that goes along: “For all life’s twists and turns.
Flexible financial plans.”

In the next post, you can see Angela Merckel, Barack Obama and Pope Benedictus XVI from different viewpoints. It’s simpel, but the message is pretty clear..