Creative Criminals

For the new ‘Head’-campaign, the sport brand used one of their faces Novak Djokovic, in a very special way.
It’s not the first time Head goes viral, in the past they’ve managed to pull it off with Andy Murray. Now they’ve asked Djokovic to go and play tennis, on a flying plane!
Fake or real, the Djoks on you!

Working with Nike, Buck directed and produced one 30 sec spot for TV and a plethora of other animated goodness that coated multiple screens in Times Square for the World Basketball Festival in NYC. Imagine what that effect will give..

This tram stop at Leidseplein in Amsterdam has been completely transformed to promote the Adidas F50 Adizero. The real boots as you can see is incorporated in the outdoor furniture, have a good look at the benches.

The pressure on Andy Murray shoulder is immense. Since the national football team of England is out in the World Cup, Andy Murray has to be the British proud of 2010.
Last year we posted a commercial for Robinsons that also counted on Murray to bring home the cup.
This one is not as amusing as the viral made for Tiger Woods or Ronaldinho, but it is a close one!

Can you imagine a mountain that steep? These bikers take it to the next step, biking on fat people.
Brr, I’d rather stay on the clean roads or in the mountains… This ad was made for Sport Plausch a store that mainly sells mountain bikes.

‘It only takes a moment, a fraction of a second even, for a spark to ignite and change the course of the game.‘
These are the words of football legend Zinedine Zidane. In his creepy loocking black hooded cloak he talks about Lionel Messi, who is about to become a legend..

Novak Djokovic is known as a good player who likes to laugh. That is proven in the next commercial made by Head..
The Djoks on you!