Nike launched their new commercial called ‘Human chain’; the remarkable thing about this spot is the fact the Vancouver 2010 Winter Olympics aren’t mentioned at all. This spot was released just before the opening ceremony to celebrate the place of perseverance in athletic disciplines.

Company: Nike
Agency: Wieden+Kennedy, Portland
Country: USA

An interactive advertisement in Argentina, passersby can walk or run on the treadmill. For every kilometer run, Nike donated a certain amount of money to Unicef in 2007.

Update: James provided us with the translation “Training for the 10k doesn’t only help you. For each kilometer run, you will be helping UNICEF. Sign up at nikecorre.com”



Company: Nike
Agency: BBDO
Country: Argentina

Franck Ribéry. Even a anti-football fan knows him.
He is not like Ronaldinho, Cristiano Ronaldo or other southern football players. But currently he’s the best French football player. Even Zidane has called Ribéry the “jewel of French football.”

When he was 2 years old he got involved in a car crash. Ribéry suffered serious facial injuries that resulted in over one hundred stitches. And although Ribéry isn’t worlds most beautiful player, he is a popular player amongst the public. In Bayern Munich the merchandising couldn’t live without him.

Nike also uses its jewel often to amuse the crowd. Look a this video where he jokes around with Luca Toni, his colleague but also the man whom he lost again in the World Cup Soccer in 2006.
In the next video pretends that he’s a wax sculpture.. Look at what happens.



Company: Nike
Agency: Unknown
Country: Germany

“A jersey with a story is much more than a jersey, it’s a symbol for the longing, passion, expectations and ambitions. Every player, every team and every fan should know this. Understanding is what makes them stronger. But what if there is no story, no history and no identity..”



The new video of the German ‘Mannschaft’ starts with this quote. It’s a new campaign made by Adidas for the World Championship 2010. The Germans lost their identity and jersey, and you can help them to earn it back. The game takes you back in time and makes you play matches for the ‘Deutsche Mannschaft’. The gameplay is extremely simple and really cool to play.



Company: Adidas
Agency: North Kingdom
Country: Germany

A transparent decal was placed on this transit shelter to show distance runner Bernard Lagat crashing through. In the second ad the decal is placed on two buildings, so it looks like Lagat is running through the buildings. These two illusions were made for Nike.

Company: Nike
Agency: Unkown
Country: Canada

This Formula 1 Ferrari is made out of Puma cloths. It is totally useless but funny to watch how they make a pretty good replica.



Company: Puma
Agency: Unkown
Country: United Kingdom

Inspired by the popular Nike Air Trainer worn by world-class athletes Bo Jackson and John McEnroe, the new Nike Trainer 1 was designed to provide today’s athletes with lightweight comfort and support as they prepare for competition.

The commercial features Arizona Cardinal’s football player Larry Fitzgerald, who lets us in on his inspiration and drives in life by the colors of his Trainer 1 shoe.



Company: Nike
Agency: Wieden + Kennedy
Country: United States

Two days ago I posted a commercial for Nike SB by Paul Rodriguez. Today I found one that is already three years old but also made for Nike SB and starring Paul Rodriguez.



Company: Nike
Agency: Unkown
Country: USA

I like this commercial made for Nike Skate Boarding. Maybe because I always wanted to be a good skate boarder or it is the song that makes you feel that you do not have to worry about anything. The commercial was made to celebrate the release of Paul Rodriguez’s third shoe.



Company: Nike
Agency: Unkown
Country: USA

You most probably have seen some of these muppets commercials made for Nike Basketball. These week the celebration commercial came out because Kobe won the NBA title with the Los Angeles Lakers. Click continue to watch all other Kobe & LeBron muppet commercials, they are hilarious. My favorite commercial is MVP’s Kobe & LeBron (Lil Dez).

Website: Nike
Agency: Unkown
Country: USA