Puma launched a new integrated campaign called PUMA Social. This campaign is not directed at sports enthusiasts, but it honours the After Hours Athlete. An ‘After Hour Athlete’ is only interested in the playfulness in after hours sports, examples are ping-pong, bowling, foosball. The matching copy is really nice: “When last call calls, don’t answer. Here’s to the after hours athlete, pumasocial”.
Nike unveiled a giant 3D rock billboard at Cromwell Road, London. Wayne Rooney, Rio Ferdinand, Theo Walcott and James Milner take the place of the traditional four presidents of the United States of America, known as the famous landmark of Mount Rushmore. And the four giant faces, each weighing 250 kilos (550 lbs) and are part of Nike’s “Write the Future campaign”.
Similar to Coca-Cola’s crate man, Nike has produced a remarkable hanging sculpture made out of 3,000 footballs. It currently hangs at the Carlton Shopping Centre in Johannesburg.
This is an unofficial advertisement made for Nike. The drawing presents both a person kicking a ball but also the year 2010. This would have made a nice logo for the FIFA World Cup this year. The tagline that goes along is “2010 not a ordinary year”.
After all these commercials for soccer it’s time for some other sports. This spot features several basketball legends. But in the end it all comes down to Kobe Bryant who is in pursuit of his fifth NBA championship. The song is called ‘All together now’ and is performed by Andre 3000, the famous artist behind the hip-hop duo OutKast.
“Write the future.” Is the slogan for this new campaign for Nike football. These print ads feature some of the biggest soccer stars of today: Ribery, Rooney, Ronaldo, Drogba and Robinho. They look like statues because they all have the possibility to write history.
Almost everyone in the world has seen the Star Wars movies at least once. So probably everyone knows this famous scene from it. But for Adidas they have changed the story a littlebit. Besides the Star Wars Heroes they introduced some famous people in the spot. Adidas Originals invites you to join David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong for an intergalactic 2010 FIFA World Cup™ viewing party that you’ll never forget.
You got to love Snoop Dogg playing his role, and the tune is really catchy as well.
Posted by Rindert Dalstra on May 21, 2010 1 comment
Update: the complete commerical can now be viewed.
Nike is trying to get the England football supporters passionate with their new advert call “Write the future”. Staring Wayne Rooney who appears to be living in a caravan, depressed and overweight due to a failed football move in the FIFA World Cup.
The ad will be launched on May 20th. Wayne Rooney is about to pass the ball to his teammate Theo Walcott in last seconds of the match against France with a 1-1 score on the board. Bayern Munich star Frank Ribery makes an unbelievable interception crushing the hopes of England glory.
Other star appearing in the ad are Didier Drogba, Cristiano Ronaldo, Fabio Cannavaro, Ronaldinho, Cesc Fabregas and Iniesta.
The Fifa Soccer World Cup is coming to South Africa in 33 days and Igor Martinovic for New York made his directorial debut with this amazing commercial for Adidas. Apparently the ad was made on a beach on Long Island with a group of New York City kids.
Posted by Sander Janssen on April 9, 2010 2 comments
Celebrity endorsements can be good for the reputation of a brand, but what if these celebrities are part of a scandal? This will be bad for the celebrity/athlete AND for the brand. In this case we are talking about Tiger Woods, the American golfer who has been scandalized for the past few months now. As we speak he is making a comeback, and he is still being sponsored by Nike. How can a brand like Nike work on Tiger’s reputation? They can point to his amazing achievements and talent in the sport, but they can also just admit he has been wrong. That’s what Nike did in this ad. And they used a really powerful instrument for it. Tiger Woods his father ‘Earl Woods’ is asking his son for an explanation. Who can confront someone more than his own father? Really simple yet really good!
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