Creative Criminals

Cool experiment by Nike Japan. They created on their facebook page an application where for every like, a runner would run 10 meters. The experiment quickly gained some attention and the guy had to run over 400km in 30 days..

Skaters use duct tape to cover torn parts of their sneakers. Based on this idea a business card has been developed for Bronx Skate Store. In case the skater has his sneaker torn, he is able to use the card to cover up the damaged spots.

Tiger Woods and Rory McIlroy hit the range in a new Nike commercial. For the ones who don’t know, Rory McIlroy made a 250 million Dollar endorsement deal with Nike last week. Together with other Nike’s golfer Tiger Woods he does a little competition.

This is one of the most inspiring commercials released in the past few months. The boy in it has been skating since he was ten, but has been blind since the age of two. Can anyone be more brave than he is?

‘Making History’ campaign highlight F.C Barcelona star Lionel Messi beating Gerd Muller ‘s long-standing goals record in a calendar year.

Well, this is not a real commercial but a teaser for a film. But it’s definitely a form of promotion as well. And for all of you who love skiing and snowboarding it is certainly one you shouldn’t miss. Probably everybody feels like going on a winter holiday after watching this.

Reebok Chili co-operated with JCDecaux to create this great idea. Fixing fake halter weights to the handlebars of the subway make it look like people are lifting weights. The casemovie is very cool as well.

Ajax is the Dutch champion in their soccer league. When presenting the new jersey to their supporters, something special happened. When the fans were fitting the new jersey, a door opened where all the Ajax-players were standing behind to build a party with the fan.

To experience the shock absorbing effect of the EVOC protective backpack, this unique billboard was created. A backpack was attached to a billboard at a bus stop and people could use it as a punching bag. Well this is definitely a hands on approach to experience the shock absorbing effect.

Lamborghini’s has made a new commercial for the unveil of the new Invincible car on the Beijing Motor Show. It tells the story about the four elements, water, wind, earth and fire, coming together and forming one strong element.