Creative Criminals

The Belgian national football team, the red devils, missed out every major tournament the past decade. Fans got disappointed and stopped believing in their team. Until Boondoggle, a local agency came up with “The Challenges” where the players challenged the fans. The campaign was an instant hit, the last match the stadium was filled with over 45.000 fans, setting the all time record. They even had one section fully filled with women, never seen before..

How to re-launch Climacool with 14-19 year olds in France, when studies show that French teens don’t like running? Adidas found a cool way to do so. Each time a teen tries on Climacool shoes anywhere in France, he has a chance of being selected for a mission and experiencing an extraordinary race in his city.

Fixation is a ‘win from within’ story about the relentless inner drive of athletes to be the best they can. Kevin Durant will go up against Dwyane Wade in a battle for who beats who on the way to the hoop.

Cool slow-motion commercial for the newest Mercurial shoes featuring Cristiano Ronaldo, the portugese superstar from Real Madrid. In the beginning you see all kind of people getting blown away until the camera catches up to Cristiano Ronaldo, and the whole thing reaches ‘normal’ pace again as the Portuguese captain rips through the defence to slam the ball home off the laces..

Cool commercial by Warrior Skreamer for their shoes. The commercial features Vinnie Jones and Marouane Fellaine, soccer player from Everton in the UK, and has this sort of horror movie theme. The combination with the music makes you want to see the end..

The NBA, launched a new commercial, featuring Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson bouncing basketballs. At first it seems random bouncing, but after a while you start hearing the popular Carol of the Bells -song.



Funny detail: When the clip was launched on Nba.com, many viewers first saw a pre-roll video from Craftsman tools, with exactly the same idea..
Coincidence or not?

Derived from the German adjective Klug (meaning “clever”), Red Bull Kluge combines complex machinery patched together with the energy and prowess of world-class athletes, to see what happens when physics gets physical. Amongst the athletes you will recognize Rickie Fowler (Golfer), Ryan Sheckler (Skateboarder), Robbie Maddison (Freestyle Motocross Rider) and Lolo Jones (Hurdler).

In the soccer world, homosexuality still is a taboo. Dutch broadcasting station BNN decided to put an end to this and dedicated an evening filling programme about the subject, called FC Gay. Delight Agency produced a commercial for this occasion to break the taboo and empower gay people to be as they are. The commercial was offered to the KNVB (the Royal Dutch Football Association) and is now implemented in their campaign to raise awareness of the problem.

Windlesham Golf Club in Surrey is far more accessible than people think due to it’s proximity to the M3 motorway. How do you raise awareness in a way that golfers will understand? You hit golf balls from the Club into their gardens and see what happens.

Lamborghini’s has made a new commercial for the unveil of the new Invincible car on the Beijing Motor Show. It tells the story about the four elements, water, wind, earth and fire, coming together and forming one strong element.