Creative Criminals

What a great concept for Nike football. Imagine not having a soccer field available and this truck shows up and projects you a field anywhere you want. Let’s just hope brands keep pulling off relevant stunts like this in the future.

Oakley teamed up with Thinkmodo to create an innovative viral video campaign for Oakley’s new spokes person, pro golfer Bubba Watson. Bubba wanted something different than an ordinary golf cart, that’s why they’ve created this golf hovercraft. Who doesn’t want to cruise in this one at a golf court?

Remarkable campaign from Adidas and Chelsea F.C., one of the better soccer clubs in England. They made a video where they poured all star players with blue paint. At the end the spot says “Pre-order your shirt now. It’s blue what else matters?”. The result is an impressive commercial featuring players such as John Terry, David Luiz, Fernando Torres and Juan Mata.

adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at the store after hours.

For the CP3.VI launch, Jordan created a live “frozen” moment using a chain of Chris Paul doubles in Venice Beach, CA.

16 days of the Olympics Games are finished, and the organising country, Great Britain has conquered 65 medals. Great excuse to make a feel-good ad with some of the British stars. Together they’re singing “Don’t stop me now” from Queen. Featuring David Beckham, Sir Chris Hoy, Jessica Ennis, Victoria Pendleton, Louis Smith and Pete Reed.

Somewhere, someone is working on their game. This is how the new commercial of Jordan, the shoe brand starts. Watch this global rivalry unfold for two players determined to rise above the competition.

Well this is something you won’t expect. The slow motion effect in this commercial creates such a unique atmosphere, it will be difficult not to like it. Great work from Fred&Farid as always.

After 9 years of hard work James Lebron, NBA-player, has earned his championship-ring. Nike celebrates this with a commercial. In the spot you see a jeweler that begins working on the ring when James is still a youngster in the NBA and finishes the ring, right on time..

The Nike football videos are conquering the harts of soccer fans in the lead up for Euro 2012, the European soccer championship. In this video, Manchester City’s striker Mario Balotelli walks into a barbershop and asks the barber to cut his hair in order ‘to be remembered’. He is shown with the iconic styles of Brazilians Ronaldinho and Ronaldo, Colombian Carlos Valderrama and even Chris Waddle. The City striker eventually settled for his own trademark mohican, before bumping into France’s Mamadou Sakho on his way out.