Creative Criminals

Our loyal readers will definitely recognize this battle between Audi and BMW. Well now something similar has happened between the Belgian beer Stella Artois and the English Newcastle Brown Ale.

The extended version spot titled “Respect” was shot in the historic city of Prague and features a gallant young man using every article of clothing at his disposal to impress the girl. The stylish strip teasing spot ends however with the gentlemen giving the ultimate mark of ‘respect’ to the pint of Stella.

Santa has become involved in a Latin American campaign for Stella Artois, in a print advertisement designed at Eje Sociedad, Puerto Rico. Father Christmas sits in a bar drinking a Stella, while up on the wall the head of Rudolph the red-nosed reindeer looks on. “La Perfección Tiene su Precio” (Perfection has its price).

We wouldn’t be good Belgians if we didn’t support ‘our’ brand, Stella Artois. But you have to admit, the latest commercials of Stella have this intriguing vintage atmosphere, which makes you want to look twice.
With Christmas coming up, this spot is pretty suitable..

It’s the everlasting debate for all beer lovers: beer or sex? That’s the question posed in a clever commercial for Stella Artois. A young French man brings a young lady back to his home, which is set up like something out of a James Bond movie. She starts to play with some of his remote controls and the rest you will have to find out for yourself. Thanks to Bram!

Stella Artois continues the “She is a thing of beauty” campaign with “She”, a television commercial celebrating the Stella name. Bert & Sander prefer Stella while I am a big fan of Heineken. I have absolutely no idea why they have not posted this campaign since it actually really good.

A Norton motorbike, a sports car and a guitar is shown with respective names of Sophie, Victoria and Valerie. Cut through to a lager with the name, Stella.

What’s the most valuable object in a house?
Would it be a painting, the vault, the swimming pool or the parking? Ok, there is a lot that matters, yet many forget something extremely important.. Check out where this house has aimed its cameras to..

Stella Artois and Mother London are the perfect match. Their commercials nowadays always have this “vintage-french”-feeling (but we know better). This new commercial also does, and compares a pint with a woman..
And believe it or not, they don’t differ that much…

Stella Artois the famous Belgian beer did a great campaign in New York. Ritual Project is a 21day painting project in SoHo New York, several artists create a 20 by 50 foot (6×15 metres) hand painted billboard.
The painters on the project, from Sky High Murals, come from a variety of artistic backgrounds, from grafitti or illustration to fine arts.



They want to create a stop frame painted guide covering the traditional pour of the drink.
There are 9-steps to pouring a Stella Artois. To pour it perfectly, you must master all of them.

1. The purification: rince your glass in water
2. The sacrifice: let the first drops of beer spill (in other words, don’t put them in your glass)
3. The liquid alchemy: hold your glass slightly sideways and let the flow of beer do its work
4. The crown: hold your glass straight in order to create a nice crown of foam
5. The removal: take the glas away from the flow without spilling the last drops in the glass
6. The beheading: remove the excessive foam with a knife in only one stroke
7. The judgement: judge your work
8. The cleansing: clean the ouside of the glas in water
9. The bestowal: finish the glass and present it

Here you can see a video of these 9 steps

After the jump you can see more pictures of the paintings. There are also 3 video’s where you can see the evolution of the wall, it’s definitely worth watching them.

I’m always in a discussion with Rindert about the superiority of Stella Artois. You can see again Rindert, Stella is slowly conquering Heineken also on advertising level…
Love the design of this ad!