Creative Criminals » Stella Artois

Stella Artois: Camera

Bert Callens — Sun, 28 Mar 2010 20:16:34 +0000

What’s the most valuable object in a house?
Would it be a painting, the vault, the swimming pool or the parking? Ok, there is a lot that matters, yet many forget something extremely important.. Check out where this house has aimed its cameras to..

Company: Stella Artois
Agency: Y&R, Tel Aviv
Country: Israel

Stella Artois: Woman Vs Beer

Stella Artois: Woman Vs Beer

Bert Callens — Mon, 15 Mar 2010 20:31:13 +0000

Stella Artois and Mother London are the perfect match. Their commercials nowadays always have this “vintage-french”-feeling (but we know better). This new commercial also does, and compares a pint with a woman..
And believe it or not, they don’t differ that much…

Company: Stella Artois
Agency: Mother, London
Country: United kingdom

Stella Artois: Ritual project

Sander Janssen — Sun, 29 Nov 2009 15:41:48 +0000

Stella Artois the famous Belgian beer did a great campaign in New York. Ritual Project is a 21day painting project in SoHo New York, several artists create a 20 by 50 foot (6×15 metres) hand painted billboard.
The painters on the project, from Sky High Murals, come from a variety of artistic backgrounds, from grafitti or illustration to fine arts.

They want to create a stop frame painted guide covering the traditional pour of the drink.
There are 9-steps to pouring a Stella Artois. To pour it perfectly, you must master all of them.

1. The purification: rince your glass in water
2. The sacrifice: let the first drops of beer spill (in other words, don’t put them in your glass)
3. The liquid alchemy: hold your glass slightly sideways and let the flow of beer do its work
4. The crown: hold your glass straight in order to create a nice crown of foam
5. The removal: take the glas away from the flow without spilling the last drops in the glass
6. The beheading: remove the excessive foam with a knife in only one stroke
7. The judgement: judge your work
8. The cleansing: clean the ouside of the glas in water
9. The bestowal: finish the glass and present it

Here you can see a video of these 9 steps

After the jump you can see more pictures of the paintings. There are also 3 video’s where you can see the evolution of the wall, it’s definitely worth watching them.

On the site people are invited to view the paintings through specially installed vintage viewfinders.

Here you can see the evolution of the paintings untill day 15. The project will last for 21 days, so there will be more video’s soon. So expect an update next week.

Company: Stella Artois
Agency: Mother, New York
Country: USA

Stella Artois: Recyclage de Luxe

Sander Janssen — Sat, 29 Aug 2009 19:09:58 +0000

I’m always in a discussion with Rindert about the superiority of Stella Artois. You can see again Rindert, Stella is slowly conquering Heineken also on advertising level…
Love the design of this ad!

Company: Stella Artois
Agency: Mother, London
Country: United kingdom

Stella Artois: Perfection has its price

Sander Janssen — Sat, 22 Aug 2009 13:30:41 +0000

Today I came across an old Stella Artois ad, it aired in 2007. Rindert is posting Heineken ads all the time, so I thought there have to be more good ones for Stella Artois too. Can somebody help me with the credits for this one?

Company: Stella Artois
Agency: Unknown
Country: Unknown

Stella Artois: Ice skating & drinking Priests

Bert Callens — Sat, 01 Aug 2009 11:38:37 +0000

Aaaah Stella Artois..
There is no beer as fresh and as tasty as a Stella Artois!
I think these priests are thinking the same thing..

Company: Stella Artois
Agency: Lowe Londen
Country: United Kingdom

Stella Artois: Paper boat

Sander Janssen — Thu, 11 Jun 2009 07:35:59 +0000

Yesterday an ad for Heineken, today one for the Belgian beer Stella Artois…
It’s a real classy ad, though I was kinda surprised by the ending!

Company: Stella Artois
Agency: Mother London
Country: France

Stella Artois: Retro Style

Bert Callens — Tue, 07 Apr 2009 10:28:51 +0000

Ah, le Cinéma! Remember the days when men were strong and silent, women were chic and sophistiqué, and the action was as smooth as our 4% triple filtered beer? Formidable!
At Stella Artois, we have gone back in time to rediscover these films – the orgininals, before Hollywood did to them what Hollywood, sadly does..
Vive le cinema triple filter

Stella Artois (Best Beer in the World), has created the ‘Smooth Originals’ campaign to promote the launch of their 4% beer. On the site you can review three sixties-style remakes of Hollywood blockbusters: Huit Kilomètres, Dial Hard, and Vingt-Quatre Heurs.

Going retro for a brand is certainly not new (George Clooney – Martini) , but the ‘Smooth Originals’ is one of the best I’ve ever seen.

To see the other two short movies, click on…
“Huit Kilomètres”
“Vingt-Quatre Heures”

Company: Stella Artois
Agency: Mother London
Country: United Kingdom