Creative Criminals

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Mercedes: Car rooftop sticker

Posted by Bert Callens - Category: Ambient

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Mercedes-Benz launched the new Atros in 201.. and decided to give it a boost. They were focussing on existing truck drivers and found a great way to reach them. Because what can only truck drivers see? Right, the top of a car. So Mercedes and their agency created cool stickers and put them on several cars that were driving around in the streets..


Clorets: Maybe it’s your breath

Posted by Sander Janssen - Category: Ambient

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A delicate subject like someone’s bad breath is difficult to tackle. These stickers can convey the message in a subtle way. Several movie titles like ‘the 40 year old virgin’ or ‘Runaway Bride’ were selected, a sticker suggested that a bad breath could be the reason of the problems these people have in the movies.


Norwegian Airlines: London double decker

Posted by Sander Janssen - Category: Ambient, Outdoor

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To promote the low fare flights to London by Norwegian Airlines a stunt was performed that reminds us of this one. They turned the back of some buses in Stockholm into the front of the classic London double deckers.