The NetherlandsMercedes-Benz launched the new Atros in 201.. and decided to give it a boost. They were focussing on existing truck drivers and found a great way to reach them. Because what can only truck drivers see? Right, the top of a car. So Mercedes and their agency created cool stickers and put them on several cars that were driving around in the streets..
South AfricaA delicate subject like someone’s bad breath is difficult to tackle. These stickers can convey the message in a subtle way. Several movie titles like ‘the 40 year old virgin’ or ‘Runaway Bride’ were selected, a sticker suggested that a bad breath could be the reason of the problems these people have in the movies.
SpainThese stickers were used to promote the park assistance system of the Nissan Micra. With this system you won’t be needing somebody to help you park your car like illustrated on these stickers.
SwedenTo promote the low fare flights to London by Norwegian Airlines a stunt was performed that reminds us of this one. They turned the back of some buses in Stockholm into the front of the classic London double deckers.
