Creative Criminals

When the Swedish mobile operator 3 wanted to promote their “Pocket WiFi”, a portable WiFi router, they used an unexpected media channel – WiFiIn the Stockholm Central Station they set up a WiFi hotspot and made it public. Then they named it ”Looking for WiFi?” and when people connected to the network they were redirected to a web page where the local 3 Store asked if it was not about time getting your own WiFi.
Simple, but effective..

Every year over 1000 race horses die in the United States, as a result of the extreme pressure they are exposed to. They are part of a million dollar industry, driven by betting. The Berghs School of Communication in Stockholm thought of a way to make people aware of this problem with their concept ‘Death Bet’. Betting on which horse will die first..

DDB Stockholm is organizing an online beetle race for their client Volkswagen. No, not the cars, but actual beetles racing each other. DDB explains: There will be one race per day broadcast over a five-day period. Each race will consist of eight bugs, with the two fastest progressing from each heat to the final.
Click on the image to go to the website.

For those who don’t know Swedish House Mafia, it is a popular house band in Europe. So popular that Absolut wanted to work with them. Result: this great sci-fi videoclip..

Smart and simple advertising campaign in Stockholm to announce that Hertz now have dog cages fitted in their hire cars.

During one week, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by could watch as clothes are hung on a washing line, only to be soiled. People could log on to Ariel’s Facebook page and try to soil clothes which were hung up.

Ever seen a man go so far for his business. This man is an owner of an electronics store in STockholm. To fight its big competitors he decided to do something crazy and win him some free press. He swallowed a custom-made wireless soundsystem and then broadcasted the music. People could even request a song over the internet.
Crazy stunt, but it worked..

This campaign is based on the idea of rewarding those who obeye the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea was tested in Stockholm, in collaboration with the Swedish road transport authorithy. The lottery worked on many levels: the average speed was reduced by 22%.

With the campaign “Homeless Banners”, we want to inspire large and small blogs and sites to give shelter to a banner from Stadsmissionen. On the campaign site hemlosabanners.se, you can download banners in any format you like and put on your site. Over time, the banner will develop a warmer color the longer you host it, and the more people that click on it. The banner will also display your site¹s name and how long you¹ve been hosting it. Clicking on a banner leads to the donation page on stadsmissionen.se. On the campaign site, there is also a top list, ranking participating sites by highest number of clicks and longest period of hosting time. The campaign was launched through Facebook and Twitter. Interact with the banner and more about the campaign: Hemlosabanners.

On 25th of August 2010, AIK played a match against Gothenburg. AIK wanted a campaign to promote the match, whilst allowing all Swedish AIK fans to participate. The insight that led to the idea was that football players are often superstitious. The question roased: Is it possible to affect a football team by using superstition? The idea for a psychological experiment was born..