Creative Criminals

On 25th of August 2010, AIK played a match against Gothenburg. AIK wanted a campaign to promote the match, whilst allowing all Swedish AIK fans to participate. The insight that led to the idea was that football players are often superstitious. The question roased: Is it possible to affect a football team by using superstition? The idea for a psychological experiment was born..

WeSC is a streetwear brand in Sweden. To connect the brand with music and art they created an interactive shopping window. Users built their scenario online by choosing an activist. They uploaded an image and created a personal pattern using a kaleidoscope tool.

This print advertisement is made for Swedish alternative/pop-culture retailer Papercut. The long-form copy tells you a whole lot more about the writer Jakobsson and probably makes you appreciate movies, literature and magazines more that you can buy at Papercut.

MINI Getaway Stockholm is a new iPhone app that enables you to play a reality game in the Swedish capital and gives you a chance to win a new MINI Countryman. The developers of this app will turn Stockholm into a game plan for players to chase a virtual MINI. The real challenge begins once they catch it, as they now need to escape and stay at least 50 meters away from everybody else in the city. The gamer who succeeds in having the virtual MINI in his iPhone after the game week is over wins a real new MINI Countryman. Thank you Ken Vanhalle for the tip.