Creative Criminals

Delivering waterproof smartphones – secret agent style. During the opening weekend of James Bond movie Skyfall, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone Xperia acro S.

By rolling this magazine you can turn it into an amplifier for the iPhone. To celebrate the 1 year existence of Coca-Cola FM you could install an application which actually makes it possible to use the magazine as an amp. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music.

Huggies diapers made this beautiful movie about the joy of becoming a parent. What better place to illustrate this than the first moments of parents with their baby in a hospital. Making a 2 ‘person’ crib for newborns to meet their very first friend brings us some emotional footage. Nicely done!

How do you promote an espresso that is in a lot of consumers a similar product, even if it’s from a different brand? And if you don’t have George Clooney to endorse your product? Breville revealed the naked espresso, introducing the art and science behind the perfect espresso.

Austria Solar is an energy company based on solar energy, obviously. So they came up with a great idea to draw this line even further. A unique technology was used to power their annual report on solar energy. All the pages of the report seem to be blank, but once exposed to the sun the copy appears and you can read it. Smart, fun and relevant. This got released in January already but we thought it was still worth sharing with all of you.

Shake it up is an Australian Parkinson’s disease charity who, like probably any other charity in the world, are in desperate need of money. To make people aware of this disease they literally shook up Sydney, by placing pieces of wood under tables to bring them out of balance. When people found the problem, they saw it was placed there by Shake it up. We’re not sure what the call to action was with this campaign, because it’s not explained in this campaign movie, but the possibilities are endless here.

World record-holding highliner Faith Dickey battles in the wind to cross the line between two speeding trucks. Will she make it before the trucks reach the tunnel that lies behind the next bend? Crazy stunt from Volvo Trucks

During the Chinese Dragon Festival, a board with 11,000 holes in it appeared near a newly opened cafe. Chopsticks were handed out and you had to split them, pushing one into the board and keep the other one in order to receive a discount. This resulted in a huge dragon billboard made by more than 10.000 chopsticks.

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. They created a 6×8m canvas out of small white stones. Onto this they spray painted the giant mugshot of a criminal. As people walked over the installation the criminal’s identity became more and more unrecognisable.

A huge image is displayed on the Heathrow flightpath. British Airways revealed this ‘painting’ of British heptathlete Jessica Ennis using 6000 litres of waterproof paint. It’s as big as 15 tennis courts. Accompanied with the hashtag #HomeAdvantage this will surely intimidate athletes entering the UK.