Creative Criminals

Remarkable stunt from Tropicana. Today at 6.51 a fake sun was lit at Trafalgar Square as part of the Tropicana’s Brighter Mornings campaign. The sun is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces the equivalent of 60,000 lightbulbs, making the artwork visible from space, so they say.
Click read more to view the making of.

This is an amazing print ad for Shikun & Binui Solaria, an Israelian energy company that focuses on green power. With this great interactive idea they are illustrating the purpose of sunlight. This campaign should win an award!