Creative Criminals

A bank manages your money and should therefore be trusted. For this reason they create most of the time pretty serious and boring advertisements. Advertising agency Ogilvy in Ukraine found this an opportunity to “not be surprising”. Resul: a funny commercial for a retail bank.

Royal Dutch Airline KLM made an exciting campaign to connect with their customers called KLM Surprise at the Amsterdam Schiphol Airport. They tracked down “how happiness spread’, the campaign involved surprising travellers with unique gifts based on their social networking profiles. Watch the video to find out more.