Hitta.se is Swedens leading search engine. The word Hitta is Swedish for ‘find’. You have to admit this approach is simply genious! The tagline for the campaign says: ‘R.I.P. Yellow Pages, Place your ad where people might actually read it.’



Company: Hitta.se
Agency: Masscreation, Stockholm
Country: Sweden

This is a brilliant campaign of Radiojänst, a Swedish public service. It shows a video where a lady thanks this anonymous hero in front of the whole world for everything what he/she did. The purpose behind this campaign is to upload a picture of someone close to you heart to thank him/her by sending the video.
It’s not the first time an advertiser used this kind of creative interactive messaging (SN Brussels Airlines). But Radiotjänst made this piece of artwork that nobody could match..

Curious? Check out the video by clicking the image and try to recognize our hero..



Company: Radiotjänst
Country: Sweden

Västtrafik is Sweden largest public transportation provider in the western district. Their goal is to make public transport easier to use for people who always commute by car.

To achieve this they focused on the web-based travel planner and developed a widget as well as made it work with cellphones including iPhones. The travel planner was also showcased as a real-time outdoor ad unit at a metro stop, allowing pedestrians to plan their journey on the spot.

Click on the picture to have a better view. Or view the demo.



Company: Västtrafik
Agency: Forsman & Bodenfors
Country: Sweden

This is a really funny ad for Volvo cars. I absolutely did not expect an ending like this. A great way to promote a car that drives 1400km (870miles) on a single tank. But the thing I notice about this ad is the fact Volvo is using family values in their ads. They keep positioning their car as a family car.



Company: Volvo
Agency: Forsman & Bodenfors, Gothenburg
Country: Sweden

The pencil test is an informal test for determining if a woman needs to wear a bra. A pencil is placed in the fold between the breast and chest. If the pencil does not fall, the woman has “failed the pencil test” and needs to wear a bra.

In this case wonderbra used the fold between two pages of a magazine to promote their push-up bra.



Company: Wonderbra
Agency: Saatchi & Saatchi, Stockholm
Country: Sweden

Forsman & Bodenfors came up with a digital campaign for Ikea by turning one of Facebook’s basic functions into a promotional tool. They wanted to promote the opening of their new store in Malmö Sweden. With only a small budget, the agency came up with an unusual Facebook campaign.

They used the profile of the store manager, Gordon Gustavsson to upload pictures of the store’s showroom. Everybody was able to tag the pictures with their names. The first one to tag an item won the item. This way the pictures spread to thousands of people via Facebook profiles. Thank you davaidavai.com.



Company: Ikea
Agency: Forsman & Bodenfors
Country: Sweden

”There’s more to life than a Volvo.”
This is a brilliant teaser in all ways.. It’s for the new Volvo S60, that will be on the market next year. Apparently the designers are so proud that they wanted to show a “preview” of the Volvo. But not just a normal preview…



Eşref Armağan, is a blind painter of Turkish origin. As a child and young adult he never received any formal schooling or training; however, he has taught himself to write and print by using his hands and primarily oil paints. He became famous when Bill Clinton let him paint a portret of the ex-president..
Volvo invited him to experience the new Volvo and to paint some of its parts. Esref is the only man that has ’seen’ the Volvo S60, you can see his works on this Facebook page.



Company: Volvo
Artist: Eşref Armağan
Country: Sweden

I laughed my ass off with this one. It’s a TV spot for Roy – “The Award Show for Great Directors”. The one with the bunnies is actually the best. The gold fish is a little over the top I think. I’m sure animal rights activists will not like this!

Company: Roy Award Show
Agency: Le Bureau, Stockholm
Country: Sweden

Today I came across two really cool videos made by Volkswagen. It’s about Volkswagen that wants to help by improving the environment. Take the stairs instead of the escalator and feel better and throw your garbage in a garbage can..



If you want to see the second video,

Company: Volkswagen
Agency: Tribal DDB, Stockholm
Country: Sweden

Even though young people know that condoms are generally a good idea; they aren’t that good at using them. The target group 20-30 has become more careless and HIV and other diseases are growing in numbers. The problem, as studies suggest, has to do with the attitude. Young people see condoms as an embarrassing break.

With this campaign the Stockholm County Aids Prevention Program tried to target the group between 20 – 30 to have safe sex and making condoms a natural part of the fun. 100.000 condoms were handed out in Stockholm and on each condom was a unique number printed. At the website kondom08.nu people could upload their own stories about what happened to their specific number.



Company: The Stockholm County Aids Prevention Program
Agency: Ester, Stockholm
Country: Sweden