Creative Criminals

When the Swedish mobile operator 3 wanted to promote their “Pocket WiFi”, a portable WiFi router, they used an unexpected media channel – WiFiIn the Stockholm Central Station they set up a WiFi hotspot and made it public. Then they named it ”Looking for WiFi?” and when people connected to the network they were redirected to a web page where the local 3 Store asked if it was not about time getting your own WiFi.
Simple, but effective..

In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution – start excercising. Friskis&Svettis is no exception. Their mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community? We created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm.

Swedish Post Parcel Memory, played out live at a huge scale of 240m2, complete with 400 presents. Match two of the same, and you win both.

It’s not that easy to collect money for a hospital. But this fundraising campaign for a children’s hospital is great. A very simple yet very efficient idea.

This is a cool idea, made by a student in the Forsbergs School of Design and Advertising, Sweden. It shows a way of promoting the well known Google Translate, by letting it translate different song. In the video they show examples of Psy-Gangnam style in English and Carly Rae Jespen in German.
Do this Google!

This is probably not the most original idea in advertising but it will definitely work when shown on television. A burglar breaks into a computer store and steels a couple of laptops, but when he wants to exit the store through the window he broke he is in for a big surprise.

Every year over 1000 race horses die in the United States, as a result of the extreme pressure they are exposed to. They are part of a million dollar industry, driven by betting. The Berghs School of Communication in Stockholm thought of a way to make people aware of this problem with their concept ‘Death Bet’. Betting on which horse will die first..

Sweden was the first country in the world to let go of an official communication channel and hand it over to our citizens. Together with the Swedish Institute and Visit Sweden, they decided to break all branding principles and revolutionize the voice of a country. This idea combined with the (possible) PR-stunt with Sonja, a crazy citizen, posting crazy tweets, got this campaign an Grand Prix on Cannes.

DDB Stockholm is organizing an online beetle race for their client Volkswagen. No, not the cars, but actual beetles racing each other. DDB explains: There will be one race per day broadcast over a five-day period. Each race will consist of eight bugs, with the two fastest progressing from each heat to the final.
Click on the image to go to the website.

For the price of a tram ticket, Tram Sightseeing gives you a guided tour. You simply put your headphones on and listen to the application on your smartphone telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you are.