To demonstrate the strengths of the Samsung B2100 mobile phone, Samsung made the Shakedown campaign. In a live online experiment people were invited to call these phones and so pushing them on to a concrete floor and into a water tank. When a visitor’s call caused a mobile to fall over the table edge he won that mobile. After a mobile had fallen onto the floor or into the water tank, people could still call it to check if it worked. This campaign won Gold and Silver Cyber Lions at the Cannes International Advertising Festival.
Sweden is one of the countries where most young girls are smoking. To attract their attention and create awareness, ‘A Non Smoking Generation’ created together with ‘Le Bureau’ an interactive campaign touching the things what’s most important for the girls.. their looks.
Hitta.se is Swedens leading search engine. The word Hitta is Swedish for ‘find’. You have to admit this approach is simply genious! The tagline for the campaign says: ‘R.I.P. Yellow Pages, Place your ad where people might actually read it.’
This is a brilliant campaign of Radiojänst, a Swedish public service. It shows a video where a lady thanks this anonymous hero in front of the whole world for everything what he/she did. The purpose behind this campaign is to upload a picture of someone close to you heart to thank him/her by sending the video.
It’s not the first time an advertiser used this kind of creative interactive messaging (SN Brussels Airlines). But Radiotjänst made this piece of artwork that nobody could match..
Curious? Check out the video by clicking the image and try to recognize our hero..
Västtrafik is Sweden largest public transportation provider in the western district. Their goal is to make public transport easier to use for people who always commute by car.
To achieve this they focused on the web-based travel planner and developed a widget as well as made it work with cellphones including iPhones. The travel planner was also showcased as a real-time outdoor ad unit at a metro stop, allowing pedestrians to plan their journey on the spot.
Click on the picture to have a better view. Or view the demo.
This is a really funny ad for Volvo cars. I absolutely did not expect an ending like this. A great way to promote a car that drives 1400km (870miles) on a single tank. But the thing I notice about this ad is the fact Volvo is using family values in their ads. They keep positioning their car as a family car.
The pencil test is an informal test for determining if a woman needs to wear a bra. A pencil is placed in the fold between the breast and chest. If the pencil does not fall, the woman has “failed the pencil test” and needs to wear a bra.
In this case wonderbra used the fold between two pages of a magazine to promote their push-up bra.
Forsman & Bodenfors came up with a digital campaign for Ikea by turning one of Facebook’s basic functions into a promotional tool. They wanted to promote the opening of their new store in Malmö Sweden. With only a small budget, the agency came up with an unusual Facebook campaign.
They used the profile of the store manager, Gordon Gustavsson to upload pictures of the store’s showroom. Everybody was able to tag the pictures with their names. The first one to tag an item won the item. This way the pictures spread to thousands of people via Facebook profiles. Thank you davaidavai.com.
”There’s more to life than a Volvo.”
This is a brilliant teaser in all ways.. It’s for the new Volvo S60, that will be on the market next year. Apparently the designers are so proud that they wanted to show a “preview” of the Volvo. But not just a normal preview…
Eşref Armağan, is a blind painter of Turkish origin. As a child and young adult he never received any formal schooling or training; however, he has taught himself to write and print by using his hands and primarily oil paints. He became famous when Bill Clinton let him paint a portret of the ex-president..
Volvo invited him to experience the new Volvo and to paint some of its parts. Esref is the only man that has ’seen’ the Volvo S60, you can see his works on this Facebook page.