Creative Criminals


Samsung: Eye on the prize

Posted by Bert Callens - Category: Outdoor

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These people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. It’s inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends.


Swiss Confederation: Organ Donation

Posted by Bert Callens - Category: TV & Cinema Film

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Funny campaign by the Federal Office of Public Health in Switzerland to get people to decide about organ donation. It’s about two guys sitting in a car discussing why they should or shouldn’t donate their organs when they would die..



Swiss Heart Foundation: A Story of Hearts

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Swiss Heart Foundation
  • Agency: Contexta, Bern
  • Country: Switzerland Switzerland

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A story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke. The spot tells the wonderful story of a great, undying love, and simply shows on how precious every minute of our lives.


Switzerland Tourism: Clocks

Posted by Sander Janssen - Category: TV & Cinema Film

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When you go on a vacation to relax you sure don’t want to be aware of the time. And how is this possible in Switzerland? The land of clocks? This commercial beautifully illustrates Switzerland’s efforts to make their tourists feel as relaxed as possible.


Kindertraum: Delivery

Posted by Sander Janssen - Category: TV & Cinema Film

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Kindertraum.ch can help you in ways to deliver your baby in ways you wouldn’t expect. Unfortunately this ad will probably not work as god for people from Switzerland who already know the company. Well at least it’s entertaining for all the others who can watch it here.


RoadCross: Don’t drink and drive

Posted by Rindert Dalstra - Category: Ambient

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For several years already, RoadCross has been successfully operating services for road accident prevention, advocacy and support for victims all over Switzerland. TBWA Switzerland created this creative campaign with beer bottles.


Seat: End of the world

Posted by Sander Janssen - Category: Ambient

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21.12.12 is supposed to be the end of the world, and today, Seat placed this emergency survival box at a train station. When something happens in reality you can break the glass and ‘get out fast’ with the new Seat Leon FR.


Audi: Nightvision

Posted by Bert Callens - Category: Outdoor

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During the night life-sized, self-luminous wild animal figures were put on the sides of roads – roads with frequent traffic but no lighting. This stunt allowed the target group to experience the benefits of the Audi Night Vision Assistant – without owning an Audi themselves.