This commercial has been made by, Ruf Lanz Werbeagentur AG. It shows money bills, evoluting into all kind of animals. They refer to their bank as an institution which keeps on growing. In the end the money bill changes into a man, showing their capability as a bank.
It reminds us of the commercial made by Bontrust, who also had more or less the same idea, altough the ending is uncomparable
During the biggest public festival in Switzerland, the Zurichfest, McDonald’s is confronted with heavy competition by independent food stalls. So they needed something to catch the visitors’ attention. During the festival all official street markings like pedestrian crossings are taken out of function, this enabled McDonalds to reshape the pedestrian crossing in front of their restaurant into a portion of french fries.
The space in between these two billboards fits a tinny advertisement that perfectly fits an ad for Smart. The small car is good in finding a spot where no other car could possibly park. The tag line that goes along is: “Fits everywhere”.
Swiss advertising agency Numero1O is recruiting a graphic designer and account executive. They made this humorous recruitment video, which of course need to be taken with a grain of salt but they are recruiting so send your candidacy to career@numero10.ch.
“Our skin accumulates the damage caused by successive sunburns.” Krebsliga, an Swiss organization putted mannequins on display at a public swimming pools and covered them with sticky reminders notes. They illustrate the threathening capacity of the sun by sayin “Our skin never forgets”.. Lovely campaign!
Company: Krebsliga Agency: Euro RSCG Country: Switzerland
Migros is a Swiss chain of supermarkets, in this spot they communicate their care for nature. Their message is: Respect nature and someday nature will return the favour.
Posted by Rindert Dalstra on February 22, 2010 1 comment
These six print advertisements are made for WWF by well-known advertising agency Saatchi & Saatchi. The slogan that goes along with the ads is: “Give a hand to wildlife”. It points out the fact that there are many endangered species in the world that need attention. The campaign has won a Grand Prix award at Cannes.
Posted by Sander Janssen on January 21, 2010 No comments yet
This is a fun campaign for the car-free mountain resort ‘Braunwald’ in Switzerland. A poster is covered with sealed air bubbles, the bubbles are supposedly filled with clean mountain air. Pedestrians in big cities can pop the bubbles and breed the clean Swiss air.
Posted by Rindert Dalstra on December 16, 2009 No comments yet
There are moments when making the wrong decisions can be very embarassing. Therefore you can buy the book “A Little Handbook for Strategic Decisions” which you can buy in the bookshop or at keinunaber.ch. This book will help you to keep a cool head and avoid embarrassing mistakes – even in the steamiest situations. Hit the image to look closer.
Posted by Sander Janssen on December 6, 2009 3 comments
Helvetas is a Swiss non-profit organisation, for years they are providing toilets for people who don’t have any. The group said 2.6 billion people have to defecate outdoors (40% of the planet’s population). The lack of proper sanitation is leading to the pollution of water sources with consequences that have led to the death of more people since the Second World War. Every year 1,8 million people die because of these bad conditions.
In Montreux, a town in Switzerland, you can find a statue of the famous British rock singer Freddie Mercury who died in 1991. The Mercury statue honours the links of the musician with the Montreux Jazz Festival and a studio in the town where Queen recorded music.
Members of Helvetas pulled down his trousers and placed a roll of toilet paper under his arm, this was done to remind people of the cause Helvetas is fighting for.
As part of its campaign, Helvetas also did the same to statues in Geneva of trader Charles Pictet-de-Rochemont and in Zurich of Ganymede, a mythical Greek figure.
Most of you probably know the town of Montreux from the popular song ‘Smoke on the water’ by Deep Purple. Here you can see Rod Evans, the singer of Deep Purple, explain what the song ‘Smoke on the water’ is about.
After the jump you can find more pictures of this campaign.
Switzerland
