Creative Criminals

What would you say if somebody asked you to drop everything and fly to Austin right now? Meet Roarke Boes. The one who was bold enough to say yes. He went with Doritos to the South By Southwest (SXSW) music festival and met famous rapper Ice Cube.

South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas. For some reason (we guess agency self-promo) JWT wants to satisfy everybody’s cravings for saucy cow and pig flesh at SXSW Interactive this year. JWT will have 2 trucks drivSXSWing around and people can requisition the trucks for a special delivery by appealing to @jwtbbq on Twitter. They even have a “Truck Finder” map on their website where you can locate the trucks..