Creative Criminals


Snapdragon: Bug Circus

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Snapdragon
  • Agency: Denizen
  • Country: USA USA

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Here’s a remarkable campaign from Snapdragon, the mobile-chip brand from Qualcomm. It’s called bug circus and features a scorpion, a praying mantises and a cockroach..
How many bugs does it take to power a smartphone?


LG: You are the lead singer

Posted by Bert Callens - Category: Ambient

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For LG’s newest MCV904, a sound system which is able to remove the vocals from any music allowing the user to sing as if in a karaoke bar. In several music-stores LG and its agency Young & Rubicam, placed little mirrors on every CD-cover. Next to the mirror a little stickers with “Now you can be the lead singer of this band” was placed.


HP: 3D Sound

Posted by Bert Callens - Category: Online
  • Company: HP
  • Agency: Unknown
  • Country: United Kingdom United Kingdom

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HP’s new ‘Killer sound’ campaign featuring London band Plan B demonstrates HP’s new amazing 3D sound on their Envy laptop range by breaking down his hit single ‘She said’. With ‘Beats audio’ software, music takes on a depth that you just don’t get with standard laptop setups. When you pair this with the bundled Beats Solo folding headphones you really can hear the music coming from all around you, just how the artist intended it to be.


Pause: Human Jukebox

Posted by Bert Callens - Category: Ambient

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Ever seen a man go so far for his business. This man is an owner of an electronics store in STockholm. To fight its big competitors he decided to do something crazy and win him some free press. He swallowed a custom-made wireless soundsystem and then broadcasted the music. People could even request a song over the internet.
Crazy stunt, but it worked..