Aides is a French non-profit organization that fights against aids. In their campaign they say the life expectancy of Africans is only 47 years. Soon they won’t know what an old man looks like. The way they illustrated this statement is pretty dramatic, but the shots in this ad are really nice! The slogan for this campaign is “Let’s not abandon Africa to aids.”



Company: Aides
Agency: TBWA Paris
Country: France