Creative Criminals

The Alia2 Foundation is a Spanish nonprofit organization whose goal is to stop internet child grooming to prevent child abduction and rape. Together with TBWA Barcelona they made this very powerful commercial. Kids are trying to be super heroes to escape real life super vilains.

For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn’t accept money, only Facebook likes. A simple, cost-efficient, interactive and very refreshing idea.

Wrangler has launched a new mobile brand platform to reignite your instinctive nature for adventure and discovery. Created by TBWA’s Digital Arts Network Hong Kong, Wrangler Mileage is a mobile app that once installed on your mobile device, runs silently in your back pocket and creates your own personal map of the world that can be uncovered as you journey through life.

It’s pretty hard to start your own business these days. That’s why KBC bank decided to help beginning entrepreneurs instead of being a pain in the #@$. Together with the inhabitants of every single town in Belgium they went searching for what businesses were needed in – yet again – every town in the country.
This campaign was created by TBWA Belgium and created quite some buzz in the press. The lack of local business became a national topic and was even put on the government agenda. On average 560 gaps were reported for each town and more 1500 new business were started as a direct result of the campaign.

Funny TV-campaign from Uniball, a pen manufacturer. The videos contain a story where people get a letter, that written in the fonts “Edwardian Script“, “Comic Sans MS” and “Broadway“. The tone of voice immedeately changes and does not corresponds anymore whit what is written in the letter. At the end, the following slogan appears: “Write it in your own voice“.
Click read more to see the two other videos.

Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration. In essence, this means they have no official identity. With the upcoming presidential election, Unicef made candidates commit to a better way of enrollment.

Every day an average of 2 rhinos get killed in South Africa, threatening the species with extinction. They are killed because certain Asian people are willing to pay big money for rhino horn dust, claiming it has healing effects, but it doesn’t! To make people aware of this brutal practice, special stamps were created. These stamps were used for post to certain Asian countries involved, to raise awareness. Besides this they’ve got a huge amount of free media, which is definitely needed to support the cause.

The Belgian postal service bpost wanted to prove that they are the best choice for the delivery of online purchases. Therefore they built a live webshop, which was temporarily set up in the centre of Brussels. It sold a wide range of popular products. Through live streaming visitors could follow the whole sales process up to the departure of their package. The unique thing about this shop was that the prices of all products dropped live every second. So you had to be fast to catch an item before someone else did. And once sold, bpost had to be fast to ship it overnight, so the customer would receive it the next day.

Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends. The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day.

Fixation is a ‘win from within’ story about the relentless inner drive of athletes to be the best they can. Kevin Durant will go up against Dwyane Wade in a battle for who beats who on the way to the hoop.