Creative Criminals

Some powerful images are used in this campaign for the Swedish cancer society. If you see them you will realise that life is beautiful. The people in these pictures are all cancer survivors, they are enjoying every moment of their life, even the lesser ones.

St Matthew in the City is a church in Auckland, New Zealand. It has openly supported the All Blacks for years. For the ones who don’t know, the All Blacks is the national rugby team of New Zealand. A perfect location for a billboard with an ambiguous look. The 1987 refers to the All Blacks victory in the first World Cup in 1987.

In memory of Steve Jobs we would like to share the story of one of the most successful campaigns in the history of advertising. It’s the story of Apple’s ‘Think different’ campaign. We are not only talking about an original idea or a beautiful ad, the campaign actually worked, and how… During the 90’s Apple was in a crisis, and with only one campaign they have managed to climb out of this slump. Steve Jobs once said: “It only took 15 . . . 30 . . . maybe 60 seconds to re-establish Apple’s counter-culture image that it had lost during the 90s”.

Here you can see the television ad, but make sure you click continue to read the entire story and to see the amazing print campaign.

Visa Wellington On a Plate is New Zealand’s premier culinary festival and to promote it a bus was transformed into a giant lobster.

Playing with the iconic Absolut bottle keeps on going. This print ad uses the blank concept again, only depicting the shape of the bottle through which people can create something new.

Here’s a funny video from Heineken. Olaf Elsonson, chairman of the Swedish Academy anounces that Heineken Vriesglas is nominated for the Physics Nobel Prize. With vriesglas Heineken refers to the special designed glass that keeps a beer cold.

RASA (The Paper Recycling Association of South Africa) is an organization that is promoting a culture of recycling in South Africa. They offer recycling services to companies and promotes the concept of reuse, deduce, recycle and recover via education and awareness campaigns.

The tagline that goes along with this print campaign is: 1 tree produces 8500 sheets of paper. 8500 sheets of paper don’t produce oxygen, shade, home or food. All the more reason to use paper wisely and recycle.”

Absolut Vodka made some blank silhouettes of their iconic bottle. Artists were invited to turn these silhouettes into their own personal works of art. The results were presented on the streets. Street art meets advertising.

Here’s another assault from Pepsi to Coca-Cola.. In the video the well known polar bear from Coca-Cola decides to go on a trip. Summer-time is Pepsi time!

This creative print advertisement was made for Ikea in Turkey. They wanted to promote the fixed prices all year long. So they just stitched it on the sofa itself.