Creative Criminals

In Israel there are thousand of elderly people who don’t have anything to eat. And there are thousands of youngsters who don’t really care, but who love vintage clothes. So McCann, Tel Aviv found a way to combines these 2: ‘Donate with style’ where old clothers were transformed into stylish vintage clothers for the youngsters..

Last week was the international Alzheimer week wordwide. To make people aware of Alzheizmer, the most common cause of dementia, the Israeli Alzheimer Association and ACW Grey, launched this project. The target were people that went to the movie theater. When they sat down and the movie began, they saw a whole other title as they were supposed to see..

Facebook introduced Timeline months before and started to roll out worldwide lately. A really creative work was made by McCann Digital Israel for Israel Anti-Drug Authority. They created a page for a fictional addict, Adam Barak. We see his life and his lost chances because of his addiction side by side. Thank you Lander for the tip.

Are you living in the Northern Hemisphere? Then chances are, you are fighting a cold and sniffle and sneeze your way towards 2012. Kleenex in Israel came to the rescue of 50 cold-stricken Facebook users and send them special care packages.

To announce the launch of Ariston’s new range of washing machines and let people experience what it feels like to be inside a washing machine, Ariston designed a giant walk-in washing machine installation – complete with video projection, vibrating floors, jets of water and bubbles. The installation which welcomed over 10,000 people, let people experience something that is part of their daily routine from a whole new angle!

As part of Earth Hour 2011, an awaresness campaign was created by Publicis Tel Aviv in Israel. They launched world’s first website that works by pedaling a bike in real time. While riders pedal, the site was on the air, but in a moment of pause the site went dark.

Obsessive-compulsive disorder is an illness that causes people to have unwanted thoughts and to repeat certain behaviors (compulsions) over and over again. That makes simple actions very difficult for people with this ilness. McCann Erickson, Tel Aviv therefore made the shortest ad (1-second!) ever, to make people aware of this disease.

Not sure what to think about this ad, some might find it terrible others would say it’s genius. It makes you figure how the agency managed to sell this idea to the customer, probably one hell of a sales pitch!

The following three print advertisements were made for Mercedes. The left and the right side of the brain are used to describe what the car manufacturer stands for.

The new Coca Cola Zero commercial from Dahaf-1, Tel Aviv unites elements of all things exciting: combining free-running anticipation to an exurberant outcome, alongside some brilliant visual effects that engage the viewer into an ‘urban’ dream.