Creative Criminals

To kick off the new football season in Belgium, 16 extreme large football jerseys of all the Belgian Premier League teams were made and placed over billboards. Those who managed to get the jerseys received 5 tickets to watch their favorite team play. The campaign was made for Telenet, who has the rights to show all the games live on television.

A big red button was placed in a boring square in a boring Belgian town. A sign indicated to push the red button to add drama. Once it was pushed a whole lot of drama suddenly appeared in the square. All this was done to promote the launch of a new television channel called TNT. Simply brilliant.