Creative Criminals


The Walking Dead: Countdown

Posted by Sander Janssen - Category: Billboard

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This installation counts down to the start of the new season of The Walking Dead, a television show about an apocalyptic world filled with zombies. Every day a rotting finger is taken down until the last one is removed. People could take a picture of themselves with the billboard and win one of the fingers after tweeting their picture. As an added perk, zombies were chained to the installation as well.


laSexta: Alcatraz

Posted by Sander Janssen - Category: Ambient, Direct Marketing

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The television network laSexta asked Leo Burnett Iberia to launch their most important show of the season: Alcatraz. Thet created Alcatraz delivery, a prison food delivery service. Prisoners escorted by a policeman delivered a tray of disgusting prison food to the most important television bloggers and journalists of Spain. They even did a delivery in a live TV show. All this, resulted in the most successful launch of a television show in Spain ever.