Creative Criminals

The television network laSexta asked Leo Burnett Iberia to launch their most important show of the season: Alcatraz. Thet created Alcatraz delivery, a prison food delivery service. Prisoners escorted by a policeman delivered a tray of disgusting prison food to the most important television bloggers and journalists of Spain. They even did a delivery in a live TV show. All this, resulted in the most successful launch of a television show in Spain ever.

A big red button was placed in a boring square in a boring Belgian town. A sign indicated to push the red button to add drama. Once it was pushed a whole lot of drama suddenly appeared in the square. All this was done to promote the launch of a new television channel called TNT. Simply brilliant.

Canal Digital has a video on demand service with more movies than ever, or that’s what they claim at least. They even took their slogan ‘We bring the movies to you’ pretty literal in this commercial. A man’s life always turns into scenes from a movie, sometimes it is pretty awesome but it can be very annoying as well. The execution of this commercial is simply brilliant.

This might be the image your wife/mom sees when she walks in on you watching Playboy TV. Trying to minimize it doesn’t always work.

MTV’s new concept is called ‘The music never stops’. To convey this message they created some unique T-shirts. By selecting iconic shirts from artists from different generations and cutting them in half they could create completely new shirts. On one side, an artist of the current generation. On the other, an artist who influenced him. VJs and musicians wore them on MTV. It was made clear to the public that just like music, MTV never stops.

This animation was made for Chilean TV network Chilevision. The channels’ values are communicated in this spot, they respect all people, without judgment and they are reporting clear unbiased truth. You don’t need to speak Spanish to understand the message here. (La verdad means ‘the truth’)

These are one of the better billboards from the last weeks. CNN is using a really direct approach in this new campaign. They created the illusion that a piece of the poster was torn away and there is another poster underneath it with a complete different version of the story.

This is a shocking ‘don’t drink and drive’ campaign. Surely a lot of people will feel offended by it, but we are sure this ad will be remembered for a long time, and isn’t this the purpose? We’re not going to tell you how the spot ends, just see for yourself. Warning: not for sensitive people!

At first this spot is a bit confusing, but in the end it all makes sense. The idea is simply great! The casting is also worth mentioning, these actors fit their roles perfectly.

Just 10 more days, and then the long awaited World Championship of soccer is beginning. And of course the commercials keep on coming. This one is for an Argentinean television station. On paper Argentina has one of the best soccer teams in the world, hopefully their trainer will manage the team in the right way. Who do you think will win this championship? I would put my money on Spain. If we have to believe this spot it will be Argentina. Well, we will just have to wait until half of July to know the truth.