Posted by Sander Janssen on December 27, 2009 No comments yet
The image on this billboard resembles the classic ‘noise’ image, but actually it’s an illustration of the possibilities with high definition television. But will by passers get the clue when they see this billboard from a distance?
Posted by Sander Janssen on December 21, 2009 No comments yet
Beate Uhse TV is a German erotic television channel, I already posted one of their ads some time ago. Again this one is really good! You should really take your time to read it completely, I realise it’s difficult to read, but if you click on the image you can see it in higher resolution. Imagine receiving this little book in your mailbox, pretty good idea don’t you think?
Posted by Sander Janssen on November 23, 2009 No comments yet
National Geographic Channel launched their first-ever global campaign “Live Curious”.
In 2007 national geographic Channels International and National Geographic Channel U.S. made a joint venture. Since that day they have been collaborating in developing a consistent, cohesive message for worldwide use. Result is the “Live Curious” campaign. It will be rolled out between November 2009, and March 2010 in 166 countries and 34 languages.
Rafael Sandor, Executive Vice President of Creative & Marketing for National Geographic says: “Live curious” is about exploration, pioneering and questioning, which captures National Geographic’s shared spirit. No matter what country you live in or language you speak, this message to “Live Curious” hits close to home.
The ‘Anthem’ spot was filmed in 40 locations around Cape Town (South Africa) and Inhambane (Mozambique), it took them over two months. More than 30 people appear in this ad, with 25 different voice overs reflecting voices from all around the world.
After the jump you can read the text of this spot, you can also see two other 20second spots
Posted by Sander Janssen on November 13, 2009 No comments yet
myTV is a personalized television station that you can also watch on your Nokia cellphone. This is a print ad for the fight between De La Hoya and Pacquiao. I really like the slogan: ” The fight is in your hands”.
Posted by Sander Janssen on October 26, 2009 No comments yet
Beate-uhse.tv is an erotic Television channel, when you as a parent want this channel the biggest problem is your kids. You don’t want them to see the stuff they air. That’s why Beate uhse TV provided their channel with a ‘child lock’.
The slogan for this campaign is: ‘You’ll see it. Your kids won’t.‘ A simple line that says it all!
The campaign itself is based on the Rorschach-test, it’s a psychological test were only ink spots are shown to patients. But in this campaign the famous spots are used in a new creative way.
Posted by Rindert Dalstra on October 26, 2009 1 comment
As part of a 360 campaign entitled ‘At home with the stars’, BBR Saatchi & Saatchi Tel Aviv created a 140 meter (460 feet) long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them.
This resulted in that the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.
This campaign was made for HOT, a television network, to promote their show and stars to its customers.
Posted by Rindert Dalstra on October 16, 2009 No comments yet
Hand From Above encourages us to question our typical routine when we time and again find ourselves rushing from one destination to another.
It is inspired by Land of the Giants and Goliath, that we are reminded of mythical stories by a giant hand from the BBC Big Screen. The pedestrians that were passing by were tickled, stretched, flicked or entirely removed in real-time by a giant deity.
The idea was created by FACT: Foundation for Art & Creative Technology and Liverpool City Council for BBC Big Screen Liverpool and the Live Sites Network and realized by London artist Chris O’Shea. It was launched during the Abandon Normal Devices Festival.
Company: BBC Artist: Chris O’Shea Country: United Kingdom