Posted by Sander Janssen on August 14, 2010 4 comments
This is a shocking ‘don’t drink and drive’ campaign. Surely a lot of people will feel offended by it, but we are sure this ad will be remembered for a long time, and isn’t this the purpose? We’re not going to tell you how the spot ends, just see for yourself. Warning: not for sensitive people!
At first this spot is a bit confusing, but in the end it all makes sense. The idea is simply great! The casting is also worth mentioning, these actors fit their roles perfectly.
Just 10 more days, and then the long awaited World Championship of soccer is beginning. And of course the commercials keep on coming. This one is for an Argentinean television station. On paper Argentina has one of the best soccer teams in the world, hopefully their trainer will manage the team in the right way. Who do you think will win this championship? I would put my money on Spain. If we have to believe this spot it will be Argentina. Well, we will just have to wait until half of July to know the truth.
Go beyond borders is the new slogan for CNN international. In the end of 2009 they created this unique stunt in the centre of Berlin, it has been done to remember the fall of the Berlin wall. To mark the former border they needed to use 40 kilometres (25miles) of tape. And at certain places next to this line a ‘tape artist’ created some great pieces of art. The campaign was certainly impactful, over 2.000.000 people saw CNN’s new slogan
Company: Allstate Insurance Agency: Heimat, Berlin Country: Germany
Famous artists are becoming more and more extreme in their appearance, and sometimes it even looks like they are more ugly when they become more successfull. These funny drawings illustrate this phenomenon perfectly. When they earn a golden record they look the worst.
Posted by Sander Janssen on December 27, 2009 No comments yet
The image on this billboard resembles the classic ‘noise’ image, but actually it’s an illustration of the possibilities with high definition television. But will by passers get the clue when they see this billboard from a distance?
Posted by Sander Janssen on December 21, 2009 No comments yet
Beate Uhse TV is a German erotic television channel, I already posted one of their ads some time ago. Again this one is really good! You should really take your time to read it completely, I realise it’s difficult to read, but if you click on the image you can see it in higher resolution. Imagine receiving this little book in your mailbox, pretty good idea don’t you think?
Posted by Sander Janssen on November 23, 2009 3 comments
National Geographic Channel launched their first-ever global campaign “Live Curious”.
In 2007 national geographic Channels International and National Geographic Channel U.S. made a joint venture. Since that day they have been collaborating in developing a consistent, cohesive message for worldwide use. Result is the “Live Curious” campaign. It will be rolled out between November 2009, and March 2010 in 166 countries and 34 languages.
Rafael Sandor, Executive Vice President of Creative & Marketing for National Geographic says: “Live curious” is about exploration, pioneering and questioning, which captures National Geographic’s shared spirit. No matter what country you live in or language you speak, this message to “Live Curious” hits close to home.
The ‘Anthem’ spot was filmed in 40 locations around Cape Town (South Africa) and Inhambane (Mozambique), it took them over two months. More than 30 people appear in this ad, with 25 different voice overs reflecting voices from all around the world.
After the jump you can read the text of this spot, you can also see two other 20second spots
Posted by Sander Janssen on November 13, 2009 No comments yet
myTV is a personalized television station that you can also watch on your Nokia cellphone. This is a print ad for the fight between De La Hoya and Pacquiao. I really like the slogan: ” The fight is in your hands”.
Posted by Sander Janssen on October 26, 2009 No comments yet
Beate-uhse.tv is an erotic Television channel, when you as a parent want this channel the biggest problem is your kids. You don’t want them to see the stuff they air. That’s why Beate uhse TV provided their channel with a ‘child lock’.
The slogan for this campaign is: ‘You’ll see it. Your kids won’t.‘ A simple line that says it all!
The campaign itself is based on the Rorschach-test, it’s a psychological test were only ink spots are shown to patients. But in this campaign the famous spots are used in a new creative way.