Creative Criminals » Television station

Canal+: iPhone

Sander Janssen — Mon, 19 Jul 2010 17:32:44 +0000

At first this spot is a bit confusing, but in the end it all makes sense. The idea is simply great! The casting is also worth mentioning, these actors fit their roles perfectly.

Company: Canal+
Agency: Betc Euro Rscg, Paris
Country: France

Canal +: Wardrobe

TyC Sports: Argentinos

Sander Janssen — Tue, 01 Jun 2010 21:00:08 +0000

Just 10 more days, and then the long awaited World Championship of soccer is beginning. And of course the commercials keep on coming. This one is for an Argentinean television station. On paper Argentina has one of the best soccer teams in the world, hopefully their trainer will manage the team in the right way. Who do you think will win this championship? I would put my money on Spain. If we have to believe this spot it will be Argentina. Well, we will just have to wait until half of July to know the truth.

Company: TyC Sports
Agency: Young & Rubicam, Buenos Aires
Country: Argentina

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CNN: Go Beyond Borders

Sander Janssen — Thu, 20 May 2010 15:56:49 +0000

Go beyond borders is the new slogan for CNN international. In the end of 2009 they created this unique stunt in the centre of Berlin, it has been done to remember the fall of the Berlin wall. To mark the former border they needed to use 40 kilometres (25miles) of tape. And at certain places next to this line a ‘tape artist’ created some great pieces of art. The campaign was certainly impactful, over 2.000.000 people saw CNN’s new slogan

Company: Allstate Insurance
Agency: Heimat, Berlin
Country: Germany

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VH1: The evolution of an artist

Sander Janssen — Sun, 18 Apr 2010 20:39:37 +0000

Famous artists are becoming more and more extreme in their appearance, and sometimes it even looks like they are more ugly when they become more successfull. These funny drawings illustrate this phenomenon perfectly. When they earn a golden record they look the worst.

Company: VH1
Agency: Young & Rubicam New York
Country: USA

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Sky HD: ants

Sander Janssen — Sun, 27 Dec 2009 21:44:06 +0000

The image on this billboard resembles the classic ‘noise’ image, but actually it’s an illustration of the possibilities with high definition television. But will by passers get the clue when they see this billboard from a distance?

Company: Sky HD
Agency: Heye Group, Munich
Country: Germany

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Beate Uhse TV: Children’s Book

Sander Janssen — Mon, 21 Dec 2009 12:28:02 +0000

Beate Uhse TV is a German erotic television channel, I already posted one of their ads some time ago. Again this one is really good! You should really take your time to read it completely, I realise it’s difficult to read, but if you click on the image you can see it in higher resolution. Imagine receiving this little book in your mailbox, pretty good idea don’t you think?

Company: Beate Uhse TV
Agency: Kempertrautmann, Germany
Country: Germany

Beate Uhse TV: Inkblot Test

National Geographic Channel: Live Curious

Sander Janssen — Mon, 23 Nov 2009 07:00:57 +0000

National Geographic Channel launched their first-ever global campaign “Live Curious”.

In 2007 national geographic Channels International and National Geographic Channel U.S. made a joint venture. Since that day they have been collaborating in developing a consistent, cohesive message for worldwide use. Result is the “Live Curious” campaign. It will be rolled out between November 2009, and March 2010 in 166 countries and 34 languages.

Rafael Sandor, Executive Vice President of Creative & Marketing for National Geographic says: “Live curious” is about exploration, pioneering and questioning, which captures National Geographic’s shared spirit. No matter what country you live in or language you speak, this message to “Live Curious” hits close to home.

The ‘Anthem’ spot was filmed in 40 locations around Cape Town (South Africa) and Inhambane (Mozambique), it took them over two months. More than 30 people appear in this ad, with 25 different voice overs reflecting voices from all around the world.

After the jump you can read the text of this spot, you can also see two other 20second spots

If Anthem

If you are you breathe. If you breathe you talk. If you talk if you ask. If you ask you think. If you think you search. If you search you experience. If you experience you learn. If you learn you grow. If you grow you wish. If you wish you find. And if you find you doubt. If you doubt you question. If you question you understand and if you understand you know. If you know you want to know more. If you want to know more you are alive.

Replace fear of the unknown with curiosity.

Is it possible to know the truth without challenging it first?

Company: National Geographic Channel
Creative Director: Patrizio Marini
Country: Italy

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myTV: Fight

Sander Janssen — Fri, 13 Nov 2009 20:36:58 +0000

myTV is a personalized television station that you can also watch on your Nokia cellphone. This is a print ad for the fight between De La Hoya and Pacquiao. I really like the slogan: ” The fight is in your hands”.

Company: myTV
Agency: DM9JaymeSyfu, Manila
Country: The Philippines

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Beate Uhse TV: Inkblot Test

Sander Janssen — Mon, 26 Oct 2009 13:16:41 +0000

Beate-uhse.tv is an erotic Television channel, when you as a parent want this channel the biggest problem is your kids. You don’t want them to see the stuff they air. That’s why Beate uhse TV provided their channel with a ‘child lock’.
The slogan for this campaign is: ‘You’ll see it. Your kids won’t.‘ A simple line that says it all!

The campaign itself is based on the Rorschach-test, it’s a psychological test were only ink spots are shown to patients. But in this campaign the famous spots are used in a new creative way.

Company: Beate Uhse TV
Agency: Kempertrautmann, Hamburg
Country: Germany

Beate Uhse TV: Children’s Book

HOT: Large magnetic billboard

Rindert Dalstra — Mon, 26 Oct 2009 12:45:55 +0000

As part of a 360 campaign entitled ‘At home with the stars’, BBR Saatchi & Saatchi Tel Aviv created a 140 meter (460 feet) long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them.

This resulted in that the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.

This campaign was made for HOT, a television network, to promote their show and stars to its customers.

Company: HOT
Agency: BBR Saatchi & Saatchi, Tel Aviv
Country: Israel

HOT TV: Revealing billboard