Creative Criminals

Who remembers this ad from St Matthew in the City, a church based in Auckland New Zealand? Well, they did it again. We definitely love the wordplay in ‘we don’t care who’s on top’.

St Matthew in the City is a church in Auckland, New Zealand. It has openly supported the All Blacks for years. For the ones who don’t know, the All Blacks is the national rugby team of New Zealand. A perfect location for a billboard with an ambiguous look. The 1987 refers to the All Blacks victory in the first World Cup in 1987.

Playing with the iconic Absolut bottle keeps on going. This print ad uses the blank concept again, only depicting the shape of the bottle through which people can create something new.

This is a promotion for the CD give away in The Sydney Morning Herald of performances by The Sydney Symphony Orchestra.
I’m not saying this is a brilliant ad, but if you get this in your hands it’s always cool to see new creative ideas. It would get a smile on my face if I saw this.