Creative Criminals » Thailand

Canon: Underwater Camera

Sander Janssen — Mon, 28 Jun 2010 18:01:10 +0000

A little bit of a utopia, but it would definitely be nice if an underwater ’snapshot’camera could make images that are this clear. The idea is cool though.

Company: Canon
Agency: Leo Burnett & ARC Worldwide, Bangkok
Country: Thailand

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Chang Soda: Balloon Billboard

Rindert Dalstra — Thu, 13 May 2010 20:50:44 +0000

A giant billboard was made for Chang Soda in downtown Bangkok. This creative ambient advertisement released thousands of balloons just when people were getting ready to go out to restaurants, bars and clubs on Friday and Saturday nights.

Watch the video after the break.

Company: Chang Soda
Agency: JEH United, Bangkok
Country: Thailand

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Boots Body Cream: Knees

Bert Callens — Mon, 29 Mar 2010 23:12:39 +0000

This print campaign has been made for a Thai beauty product, softening your skin.
Boot Body Cream wanted to focus on the aspect that the cream makes you look sexier. And what is one of the most attractive part with women? Right their breasts.. Nice point of view from McCann Erickson!

Coincidence or not, but this month another similar campaign appeared. Not in Thailand but in Peru. A campaign of the Peruvian League Against Cancer who made an awareness campaign promoting mammograms.
It has been created by Young & Rubicam, Peru.

Company: Boots Body Cream
Agency: McCann Worldgroup Bangkok
Country: Thailand

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Meiji: Weak Sumo wrestler

Bert Callens — Thu, 04 Feb 2010 17:50:31 +0000

Here is a nice way to interact with people. Meiji, a brand of Thai Milk, putted life-sized stickers of a sumo wrestler, a judokan, a rugby player and a wrestler on revolving doors in several buildings.
As you entered or left the building it seemed like you easily pushed those strong men away. The slogan next to it said: “Milk makes you stronger, Meiji”.

Company: Meji
Agency: McCann Worldgroup Bangkok
Country: Thailand

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Rejoice: Comb

Rindert Dalstra — Sat, 02 Jan 2010 22:11:20 +0000

This advertisement was made for Rejoice, a hair conditioning product from consumer goods manufacturer Proctor & Gamble. They use the tangled mess of power lines in Bangkok, Thailand to get its message across.

Company: Rejoice
Agency: Unkown
Country: Thailand

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Pizza Hut: Fast

Sander Janssen — Sat, 14 Nov 2009 16:52:28 +0000

Imagine this: you order a pizza and the delivery boy arrives at your door before you can hang up the phone. This idea is fantastic.

Company: Pizza Hut
Agency: DRAFTFCB Thailand
Country: Thailand

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Colgate: Don’t forget

Rindert Dalstra — Sun, 08 Nov 2009 18:16:48 +0000

Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.

Colgate is a toothpaste that is owned by a large american diversified multinational corporation.

Company: Colgate
Agency: Young & Rubicam, Bangkok
Country: Thailand

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McDonald’s: 24 hours shutter

Rindert Dalstra — Wed, 30 Sep 2009 07:18:27 +0000

As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.

Company: McDonald’s
Agency: TBWA, Bangkok
Country: Thailand 

McDonald’s: Open 24 hours

Mul-T-Lock: Security Products

Rindert Dalstra — Mon, 28 Sep 2009 18:15:38 +0000

Mul-T-Lock is a worldwide producer of high security products. These three print advertisements show that it is really hard to break in and enter these properties due to the products of Mul-T-Lock.

Company: Mul-T-Lock
Agency: Lowe, Bangkok
Country: Thailand

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Prockey Markers: 100% water proof

Rindert Dalstra — Sun, 06 Sep 2009 08:00:42 +0000

Too bad these markers are 100% water and sun proof. Right guys?

Company: Prockey
Agency: Ogilvy, Bangkok
Country: Thailand

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