Creative Criminals

iStrategy

Heineken: Interactive Bottle

Posted by Bert Callens - Category: Ambient

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This is a cool idea by Tribal DDB in the Netherlands. They changed Heineken bottle in interactive tools. When people cheered, the bottle ignited. When people took a zip, it ignited. And when the DJ cranked it up, every bottle became a part of the party.


Heineken: The road to the final

Posted by Rindert Dalstra - Category: TV & Cinema Film

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Yet another Heineken commercial in the ‘Open your world’ series; a series that always revolves around a slick, but sympathetic and playful James Bond-like character that has this way of dealing with exotic situations. To get people excited for the final of the Champions League – Heineken is official sponsor – we see Mr. Smooth in this director’s cut travel half the world to be there on time.


TNT: Dramatic Surprise in Holland

Posted by Bert Callens - Category: Ambient

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To launch Turner Broadcasting’s series and movie channel TNT in the Netherlands a new dramatic piece of the now famous red button was shot in the quiet town of Dordrecht . When innocent passers-by dare to push the button, pure TNT-drama unfolds with a slightly new twist: close ‘participation’ of the public. Strategy was to develop a piece that would allude to the original but feature new situations inspired by TNT’s content.


Be brave, be safe: Blind

Posted by Sander Janssen - Category: Online

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This is one of the most inspiring commercials released in the past few months. The boy in it has been skating since he was ten, but has been blind since the age of two. Can anyone be more brave than he is?


TopGear Magazine: Stick to the speed limit

Posted by Sander Janssen - Category: Print

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This visual is really smart. A child playing careless on the streets and drawing something with chalk. But if you look closer you see it’s an outline of a child’s body. Please drive carefully!


TomTom: Viral

Posted by Bert Callens - Category: TV & Cinema Film

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To promote their new competition at http://www.tomtom.com/more, TomTom tried to make a great video. But because they spent their entire advertising budget on thousands of great prizes and presents, this “viral” does not end the spectacalur way as they wanted..
Can you guess which virals he is faking?