Hedra is a foundation in the Netherlands that looks after environmental packaging of drink cartons. With these two print ads goes the tagline: For every tree that’s processed in our cartons, we plant a new one.

Company: Hedra
Agency: Doom&Dickson, Amsterdam
Country: The Netherlands

KLM Royal Dutch Airlines has launched Economy Comfort, which offers passengers a greater range of seating comfort in Economy Class.

To promote this they made a street marketing campaign in Manchester Airport with infamous Dutch magician Ramana. Passengers passing by saw him sitting on an invisible seat, seemingly floating on air.



Company: KLM
Performer Ramana
Country: The Netherlands

Today the 21st Winter Olympics start in Vancouver Canada. Four years ago it was held in Torino, Italy. At that time McDonald’s was an official sponsor and this advertisement was made for that occasion. It looks like the Golden Arches of the Fast-Food chain but they are actually the front part of the skis.



Company: McDonald’s
Agency: DDB, Amsterdam
Country: The Netherlands

The Dutch have launched an initiative where multiple non-profit organisations work together. With this spot they want to gain support for Haiti. With just a simple image they are able to communicate such a strong message. It reminds people they can donate in just a couple of seconds.

Company: Samenwerkende Hulporganisaties
Agency: N=5, Amsterdam
Country: The Netherlands

Shield Security is a company based in Amsterdam. From securing employees to thorough business analysis, reducing risks is their specialty. It’s a booming business, yet they have one problem: to find skilled employees.

This is an example of highly targeted advertising. They’ve constructed special suitcases where a recruitment message was written in steel letters. When scanned at airports or other public locations, the working security officers could read what Shield Security had to say:
“Wanted, security personnel. Shieldsecurity.nl“.
Special promo teams, as well as the employees of Shield Security, uses these briefcases.
Genius, although I wonder whether the recruitment action had a lot of success..

UPDATE: This idea has been done before.



Company: Shield Security
Agency: New Message, Amsterdam
Country: The Netherlands

Three days ago we posted and ambient ad made for Heineken regarding huge walk-in fridge boxes. Apparently car constructor Mini had the same idea. They made it look like the small car were delivered in a cardboard box that you could pick up in your local store. These boxes were put out on the street to get picked up by garbage men.

After the jump you can see a video of how people react.

Company: Mini
Agency: Ubachswisbrun/JWT, Amsterdam
Country: The Netherlands

We have talked about the Heineken Walk in Fridge but we never published the original commercial. Now is a good time to show it because it is airing again at the end of the year on TV.



At the same time huge walk-in Fridge boxes were placed on the streets of Amsterdam the day that garbage was picked up. Implying that these huge fridges are actually for sale. Click on the banner above to view all pictures.

More fun after the jump with the Heineken Walk-in Fridge box.

This is a really nice campaign for KitKat, it’s a couple of months old but definitely worth sharing!
One day before Easter, they sent an email to the 2 largest Dutch news sites. The email was written by a non-existing person, who claimed he saw the face of Jesus in his KitKat after taking a bite. As proof of his story he attached 2 pictures of the famous KitKat.

The largest Dutch news site published the story immediately. After four days more than 150.000 sites published the story.



Company: KitKat
Agency: Ubachswisbrun/JWT, Amsterdam
Country: The Netherlands

For a lot of people washing clothes isn’t that simple, that’s why clothing manufacturers attach a little label inside. This note gives the exact instruction of how to wash your clothes.
But why are people using hard plastic brushes in a carwash to wash their car? XXL Carwash uses brushes made of textile cloth, this is much better for your car and leaves no scratches. To inform this way of washing your car, they attached the same type of label to cars. The washing label is a voucher, which gives you a 50% discount on all washing programs during a three-week period.

Company: XXL Carwash
Agency: Houdini Amsterdam
Country: The Netherlands

Centraal Beheer Achmea is a Dutch Insurance company. It was founded in 1909 in Amsterdam and moved to the city of Apeldoorn in the 70’s.

In 1984 the company decided to launch a campaign that should expand their brand awareness and create a positive association with the insurance company. They advertised with the words: “Even Apeldoorn bellen” meaning “Just call us, Apeldoorn”.

In the commercials people experience awkward/painful situations that are very humorous for the viewers. The commercials are mostly in Dutch (some in English) although very little Dutch is spoken; the situations are understandable without the knowledge of Dutch.

In 2009 they stopped these popular commercials due to an attempt to assassin the Queen in Apeldoorn. The relation of the slogan “Just call us, Apeldoorn” is too close related to the attempt to kill the Queen in Apeldoorn.

Watch all 54 commercials after the jump.

Bill Clinton (1996)

Company: Centraal Beheer Achmea
Agency: GO/RSCG
Country: The Netherlands