Creative Criminals

In the soccer world, homosexuality still is a taboo. Dutch broadcasting station BNN decided to put an end to this and dedicated an evening filling programme about the subject, called FC Gay. Delight Agency produced a commercial for this occasion to break the taboo and empower gay people to be as they are. The commercial was offered to the KNVB (the Royal Dutch Football Association) and is now implemented in their campaign to raise awareness of the problem.

To introduce LG IPS monitor and the quality of its colors, LG created a scary experience in an elevator. The team replaced the floor with monitors. Each time a person entered, weird noises could be heard and the floor literally fell into pieces. So real it’s crazy!

Logchies Junior is a Dutch window cleaning company and they don’t just clean the windows in real life. These cool envelopes were created for them, where the guy in the image is even cleaning the windows of the envelope. This is great work.

Since James Bond is not a sophisticated Sean-Connery-type anymore, he exchanged his Martini for a Heineken. So everytime a new Bond film is released, Heineken is allowed to advertise around Bond’s more modern taste. To promote the newest Bond film ‘Skyfall’, Wieden+Kennedy has made a spot in which the film and the commercial are seemlessly interwoven.

LG now offers the possibility to surf on Facebook in 3D. Together with Perfect Fools, they wanted to find a new way of reinforcing the notion that the best things in life are even better in 3D. The result is ‘LG 3D Studio,’ an experimental platform set up to explore new possibilities of 3D experience.

Publicis amsterdam took advertising for a non-profit organization to the next level. This campaign is definitely unique in its kind and will surely create a lot of buzz. The voice of people with the deadly muscle disease ALS is represented in a series of commercials, print, billboard and bannering campaigns. The special thing about this campaign is that it won’t be released until the person in the ad has deceased. A very powerful approach which will definitely turn some heads.

This new Heineken commercial is awesome! Imagine walking into a shady bar and ordering a Heineken. What happens after this you can only see with your own eyes. Enjoy.

Grandma Hilda couldn’t drive her old Renault 4 anymore because she was too scared. So she gave it away to a Renault Facebook fan who could guess where she left her keys. Every week she gave a tip to help the fans in finding the key. All this was brewed into a nice story to connect with the fans. Nostalgia and storytelling combined to excite in a fun way.

The Amsterdam based creative agency Brilliant after Breakfast launches the virtual exhibition ‘Paint Job’ in which the renowned Rijksmuseum gets hijacked. Visitors will be able to scan paintings with their smart phones using the Layar Reality Browser app. As a result a virtual layer appears on top of the physical painting.

After Mickey Rourke and Hugh Hefner it’s time to ask Charlie Sheen to promote the Dutch beer Bavaria. This notorious Hollywood alcohol and drug user doesn’t really seem fit to promote a beer, we know, but in this case it’s for the alcohol free Bavaria.