Creative Criminals

With the slogan ‘love football, play football’ EA sports is launching their new video-game FIFA 12. A brilliant copy is carried by an even better casted narrator. All this is supported by images that appeal to football lovers all over the world.

KLM now responds to your questions within the hour via their Twitter account. To promote the 24/7 service, they replaced their usual typed responses by a living alphabet.

For 1 day, The KLM Reply saw 140 KLM employees give unique replies to friends’ and followers’ tweets and posts, by assembling the answer live before their eyes. All within the hour.

Another commercial, or maybe even short movie that can be added to the Coca-Cola happiness factory series. This one explains the inside of the happiness factory in a catchy tune.

Chupa Chups launched a sidewalk art project in The Netherlands, encouraging kids to decorate their sidewalks. To promote this project they created a huge piece of colorful art in the middle of the Amsterdam business district. The artwork was made in collaboration with a street artist and some kids. Even the businessmen got down on their knees to help out.

Usually Rindert is posting all the Heineken ads, but this time he is too slow. Some might find this commercial too dull, but just listen to the narrator and you will love it. Great voice and copywriting!

Here’s a funny video from Heineken. Olaf Elsonson, chairman of the Swedish Academy anounces that Heineken Vriesglas is nominated for the Physics Nobel Prize. With vriesglas Heineken refers to the special designed glass that keeps a beer cold.

This print advertisement was made for TopGear Magazine to warn people that you should not be on social media networks while driving. The tagline that goes along: “Thames. Paul Johnson just checked in @ the bottom of the river Thames. Driving and social media just don’t mix.”

Bovil DDB in Eindhoven made this extremely cool direct mailing for Philips. Apparently Philips created a special light that attracts bugs and they’ve fully integrated this into this card. With the help of a little magnet the insect is attracted by the light.

Here is a good campaign for Nike Running out of Amsterdam, leveraging the Nike+ mobile app in combination with a very cool Facebook app, designed to get teenagers back into running.

After identifying that youngsters think running is dull, Nike set out to make it a little more fun and socially rewarding. So they created a campaign called Nike Take Mokum, a social challenge that lets runners draw creative running routes over satellite maps through a Facebook app, before sending out challenges to friends to help complete them in the real world, through the Nike+ running app.

Interbest is a provider of large billboards near highways in The Netherlands. With the following tagline: “The sooner you advertise here, the better” they created a lot of buzz since the man on the billboard is wearing less and less clothes each day.