Creative Criminals

This installation counts down to the start of the new season of The Walking Dead, a television show about an apocalyptic world filled with zombies. Every day a rotting finger is taken down until the last one is removed. People could take a picture of themselves with the billboard and win one of the fingers after tweeting their picture. As an added perk, zombies were chained to the installation as well.

The Walking Dead is a series about zombies. The makers of this series thought a way of promoting this in an interactive way when people went to the cinema. Present them a trailer about a romantic story, let a zombie enter the cinema theater and guess what happens..