Creative Criminals

Door Step School is an NGO that sets up camps in and around the residence of the underprivileged section of the society and runs literacy programs. In India, when it comes to signing on official documents, the thumb impression is a common alternative exercised by illiterate adults. Using design Leo Burnett Mumbai turned the symbol of illiteracy into a tool to write.

Cadbury UK recently reached one millions fans on Facebook. To thank their followers they made a giant ‘Facebook-thumb’ made out of Chocolate. 48 hours and 3 tonnes of chocolate later this was the result..